Consumer Behavior: Building Marketing Strategy (Mcgraw-Hill/Irwin Series in Marketing)

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9780071214698: Consumer Behavior: Building Marketing Strategy (Mcgraw-Hill/Irwin Series in Marketing)

Consumer Behavior, 9/e, by Hawkins, Best, & Coney offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that are tied into global and technology consumer behavior issues and trends, a solid foundation in marketing strategy, integrated coverage of ethical/social issues and outlines the consumer decision process. This text is known for its ability to link topics back to marketing decision-making and strategic planning which gives students the foundation to understanding consumer behavior which will make them better consumers and better marketers.

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Hawkins, Del I., Coney, Kenneth A.
Published by Mcgraw-Hill (Tx) (2003)
ISBN 10: 0071214690 ISBN 13: 9780071214698
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Book Description Mcgraw-Hill (Tx), 2003. Book Condition: Very Good. 9th Edition. Ships from the UK. Former Library book. Great condition for a used book! Minimal wear. Bookseller Inventory # GRP83147690

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