Consumer Behavior, 9/e, by Hawkins, Best, & Coney offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that are tied into global and technology consumer behavior issues and trends, a solid foundation in marketing strategy, integrated coverage of ethical/social issues and outlines the consumer decision process. This text is known for its ability to link topics back to marketing decision-making and strategic planning which gives students the foundation to understanding consumer behavior which will make them better consumers and better marketers.
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Book Description Mcgraw-Hill (Tx), 2003. Book Condition: Very Good. 9th Edition. N/A. Ships from the UK. Former Library book. Great condition for a used book! Minimal wear. Bookseller Inventory # GRP83147690
Book Description Mcgraw-Hill, 2003. Book Condition: Good. (With Disc)This book has soft covers.Ex-library,With usual stamps and markings,In good all round condition. Bookseller Inventory # 2550440
Book Description Mcgraw-Hill (Tx), 2003. Hardcover. Book Condition: Good. Good condition, some are ex-library and can have markings. Bookseller Inventory # GD-003-09-4396004
Book Description Mcgraw-Hill (Tx), 2003. Hardcover. Book Condition: Very Good. Very good. Bookseller Inventory # HH-003-09-4396004
Book Description Mcgraw-Hill (Tx), 2003. Hardcover. Book Condition: As New. Like new condition. Bookseller Inventory # XX-003-09-4396004