Consumer Behavior, 9/e, by Hawkins, Best, & Coney offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that are tied into global and technology consumer behavior issues and trends, a solid foundation in marketing strategy, integrated coverage of ethical/social issues and outlines the consumer decision process. This text is known for its ability to link topics back to marketing decision-making and strategic planning which gives students the foundation to understanding consumer behavior which will make them better consumers and better marketers.
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Book Description Mcgraw-Hill (Tx), 2003. Book Condition: Very Good. 9th Edition. Ships from the UK. Former Library book. Great condition for a used book! Minimal wear. Bookseller Inventory # GRP83147690
Book Description Mcgraw-Hill, 2003. Book Condition: Good. (With Disc)This book has soft covers.Ex-library,With usual stamps and markings,In good all round condition. Bookseller Inventory # 2550440
Book Description Mcgraw-Hill (Tx), 2003. Hardcover. Book Condition: Good. 9. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. May not contain Access Codes or Supplements. Buy with confidence, excellent customer service!. Bookseller Inventory # 0071214690