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9780071259477: Product Design and Development, 4th Edition

Synopsis

This book presents a set of product development techniques aimed at bringing together the marketing, design, and manufacturing functions of the enterprise. It treats issues such as identifying customer needs, design for manufacturing, prototyping, and industrial design.

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About the Author

Karl Ulrich (Philadelphia, PA) is a faculty member at the Wharton School of Business, University of Pennsylvania. Steven Eppinger (Cambridge, MA) teaches at the Alfred P. Sloan School of Management at MIT.

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  • PublisherMcGraw-Hill Education Singapore
  • Publication date2007
  • ISBN 10 0071259473
  • ISBN 13 9780071259477
  • BindingPaperback
  • LanguageEnglish
  • Edition number4
  • Number of pages368
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ISBN 10: 0071259473 ISBN 13: 9780071259477
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