Items related to Business Research Methods
In its Anniversary 10th Edition, authors Cooper and Schindler continue to provide the most timely, richest, and most comprehensive coverage of the research experience in "Business Research Methods". Students and instructors will find thorough coverage of business research topics - including the best coverage of questionnaire design - backed by solid theory. The authors are successful marketing research consultants; their expertise is evident in the realistic Snapshots, Close-Ups, PicProfiles, and case studies found in the text. Managerial decision making is the underlying theme, and topics and applications are presented and organized in a manner that allows students to thoroughly understand business research topics and functions. Consequently, the structure of the text encourages and supports completion of an in-depth business research project during the semester.
"synopsis" may belong to another edition of this title.
About the Author:
Don Cooper is the writer of the text. He is on leave from Florida Atlantic University and currently does extensive consulting work for companies such as IBM in the domestic and global areas.
"About this title" may belong to another edition of this title.
- PublisherMcGraw-Hill
- Publication date2008
- ISBN 10 0071263330
- ISBN 13 9780071263337
- BindingPaperback
- Number of pages746
- Rating
Buy New
Learn more about this copy
US$ 31.90
Shipping:
FREE
Within U.S.A.
Top Search Results from the AbeBooks Marketplace
International Edition
BUSINESS RESEARCH METHODS WITH DVD 10ED (IE) (PB 2008)
Published by
McGraw-Hill
(2008)
ISBN 10: 0071263330
ISBN 13: 9780071263337
New
Softcover
Quantity: 13
Seller:
Rating
Book Description Condition: Brand New. New. SoftCover International edition. Different ISBN and Cover image but contents are same as US edition. Excellent Customer Service. Seller Inventory # ABEOCT23-50571
Buy New
US$ 31.90
Convert currency
International Edition
Business Research Methods, 10/E (Ie) (Pb 2008)
Published by
McGraw-Hill
(2008)
ISBN 10: 0071263330
ISBN 13: 9780071263337
New
Softcover
Quantity: 5
Seller:
Rating
Book Description Condition: New. Brand New Paperback International Edition.We Ship to PO BOX Address also. EXPEDITED shipping option also available for faster delivery.This item may ship from the US or other locations in India depending on your location and availability. Seller Inventory # ABTR-52653
Buy New
US$ 39.41
Convert currency
Stock Image
Business Research Methods
Published by
The McGraw-Hill Company
(2008)
ISBN 10: 0071263330
ISBN 13: 9780071263337
New
Softcover
Quantity: 2
Seller:
Rating
Book Description Condition: New. pp. 746. Seller Inventory # 7575012
Buy New
US$ 61.58
Convert currency