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Transnational Management: Text, Cases and Readings in Cross-Border Management - Softcover

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9780071267434: Transnational Management: Text, Cases and Readings in Cross-Border Management

Synopsis

"Transnational Management" focuses on the management challenges associated with developing strategies and managing the operations of companies whose activities stretch across national boundaries. The purpose of this book is to provide a conceptual framework showing the interplay between the multinational corporation, the countries in which it does business, and the competitive environment in which it operates. Through text narrative, cases, and readings, the authors skillfully examine the development of strategy, organizational capabilities, and management challenges for operating in the global economy.

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About the Author

Christopher A. Bartlett, Harvard Business School Paul W. Beamish, The University of Western Ontario

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  • PublisherMcGraw-Hill Medical Publishing
  • Publication date2010
  • ISBN 10 0071267433
  • ISBN 13 9780071267434
  • BindingPaperback
  • LanguageEnglish
  • Edition number6
  • Number of pages840
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    • 3.56 out of 5 stars
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Published by McGraw-Hill Medical Publishing, 2010
ISBN 10: 0071267433 ISBN 13: 9780071267434
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Published by McGraw-Hill Higher Education, 2010
ISBN 10: 0071267433 ISBN 13: 9780071267434
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Softcover. Condition: Très bon. Légères traces d'usure sur la couverture. Edition 2010. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Slight signs of wear on the cover. Edition 2010. Ammareal gives back up to 15% of this item's net price to charity organizations. Seller Inventory # E-195-246

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