Items related to Principles of Advertising and IMC
Synopsis
"Principles of Advertising and IMC, 2/e" by Tom Duncan explains the principles and practices of advertising and the other marketing communication functions within an integrated context complete with an integrated planning process. Duncan's text presents the new ways companies communicate with business-savvy customers. It also shows how and why top management demands accountability of how advertising and promotion dollars are spent. "Principles of Advertising and IMC" provides students with a basic understanding of all the major marketing communication functions, the major media alternatives, and the processes for integrating these activities in the most effective and efficient way in order to develop long-term, profitable customer relationships that build brands and create brand equity.
"synopsis" may belong to another edition of this title.
Other Popular Editions of the Same Title
Search results for Principles of Advertising and IMC
Stock Image
Principles of Advertising & IMC w/ AdSim CD-ROM
Published by
McGraw Hill Higher Education, 2008
ISBN 10: 0071274626
ISBN 13: 9780071274623
Used
Softcover
Seller: medimops, Berlin, Germany
Seller rating 5 out of 5 stars
Condition: good. Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present. Seller Inventory # M00071274626-G
Quantity: 1 available