International Marketing, 13th Edition

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9780071274722: International Marketing, 13th Edition

Cateora and Graham's "International Marketing" is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the cultural and environmental uniqueness of any nation or region. The 13th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated technological learning tools.

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John Graham; Philip R. Cateora
Published by McGraw-Hill (2007)
ISBN 10: 0071274723 ISBN 13: 9780071274722
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Book Description McGraw-Hill, 2007. Book Condition: Brand New. International Edition. Softcover. This is a Brand New Textbook Wrapped MINT in the plastic. Ship from Multiple Locations, including Malaysia. Shipping should take from 3-4 business days within US, Canada, UK, and other EU countries, 2-3 business days within Australia, Japan, and Singapore; for faster processing time, please choose to ship with Expedite. Thank you for looking![4722MG International Market]. Bookseller Inventory # 007127472200713

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John Graham; Philip R. Cateora
Published by McGraw-Hill (2007)
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Book Description McGraw-Hill, 2007. Book Condition: Brand New. International Edition. Softcover. This is a Brand New Textbook Wrapped MINT in the plastic. Ship from Multiple Locations, including Malaysia. Shipping should take from 3-4 business days within US, Canada, UK, and other EU countries, 2-3 business days within Australia, Japan, and Singapore; for faster processing time, please choose to ship with Expedite. Thank you for looking![4722MG International Market]. Bookseller Inventory # 007127472200713

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