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Cateora and Graham's "International Marketing" is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the cultural and environmental uniqueness of any nation or region. The 13th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated technological learning tools.
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- PublisherMcgraw Hill Higher Education
- Publication date2008
- ISBN 10 0071274723
- ISBN 13 9780071274722
- BindingPaperback
- Number of pages702
- Rating
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International Marketing
Published by
The McGraw-Hill Company
(2008)
ISBN 10: 0071274723
ISBN 13: 9780071274722
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Softcover
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Book Description Condition: New. pp. xxxii + 702 Illus. (Col.), Maps (col.). Seller Inventory # 7598543
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