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"Marketing Management 1/e" effectively captures and communicates to students how marketing management is really practiced in the 21st century world of business.
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About the Author:
Charles Harwood Professor of Marketing and Strategy in the Crummer Graduate School of Business at Rollins College, Winter Park, Florida. He earned his Ph.D. in marketing from Oklahoma State University. Mark W. Johnston is the Alan and Sandra Gerry Professor of Marketing and Ethics in the Roy E. Crummer Graduate School of Business at Rollins College in Winter Park, Florida
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- PublisherMcgraw Hill Higher Education
- Publication date2009
- ISBN 10 0071283188
- ISBN 13 9780071283182
- BindingPaperback
- Number of pages768
- Rating
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Marketing Management
Published by
The McGraw-Hill Company
(2009)
ISBN 10: 0071283188
ISBN 13: 9780071283182
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Softcover
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Book Description Condition: New. pp. 768. Seller Inventory # 8346258
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