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Synopsis
"Essentials of Contemporary Advertising, 2/e" by William Arens and David Schaefer explores the core principles that drive advertising, using a lively voice that goes beyond academic theory. The authors' goal was to present advertising as it is actually practiced and make the fundamentals accessible and relevant to the student's "real life." This approach truly transcends the conceptual and propels students into an exciting and practical dimension.
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About the Author
Michael F. Weigold is a professor of Advertising in the College of Journalism and Communications at the University of Florida.
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Essentials of Contemporary Advertising
Published by
McGraw-Hill Higher Education, 2008
ISBN 10: 0071287574
ISBN 13: 9780071287579
Used
Paperback
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
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Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR008591846
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Essentials of Contemporary Advertising
Published by
Mcgraw-Hill Education / Europe, Middle East & Africa, 2009
ISBN 10: 0071287574
ISBN 13: 9780071287579
Used
Softcover
Seller: Anybook.com, Lincoln, United Kingdom
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Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1300grams, ISBN:9780071287579. Seller Inventory # 9406650
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Essentials of Contemporary Advertising
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1300grams, ISBN:9780071287579. Seller Inventory # 9853414
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Essentials of Contemporary Advertising. William F. Arens, David H. Schaefer
Published by
McGraw-Hill Higher Education, 2008
ISBN 10: 0071287574
ISBN 13: 9780071287579
New
Paperback
Seller: The Book Spot, North Branch, MN, U.S.A.
Seller rating 4 out of 5 stars
Paperback. Condition: New. Seller Inventory # Abebooks1819