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Consumer Behavior: Building Marketing Strategy, 11th Edition (International Edition)

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9780071288415: Consumer Behavior: Building Marketing Strategy, 11th Edition (International Edition)

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Rare Book

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About the Author

Del is C. H. Lundquist Professor of Marketing and Chair of the Marketing Department at the University of Oregon

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  • PublisherMcGraw-Hill/Irwin
  • Publication date2010
  • ISBN 10 0071288414
  • ISBN 13 9780071288415
  • BindingAudio CD
  • LanguageEnglish
  • Number of pages778
  • Rating
    • 3.64 out of 5 stars
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