Synopsis
This book is a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. Each of these components is the topic of one of the four major sections in the book.
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About the Author
Del is C. H. Lundquist Professor of Marketing and Chair of the Marketing Department at the University of Oregon
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Consumer Behavior with DDB LifeStyle Study Data Disk
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Consumer Behavior
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Consumer Behavior
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CONSUMER BEHAVIOR BUILDING MARKETING STRATEGY 11ED (IE) (PB 2010)
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Consumer Behavior: Building Marketing Strategy.
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Consumer Behavior Building Marketing Strategy, 11th Edition (International Edition) [Audio CD] Delbert I. Hawkins Roger J. Best and David L. Mothersbaugh
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