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Synopsis
This book is a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. Each of these components is the topic of one of the four major sections in the book.
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About the Author
Del is C. H. Lundquist Professor of Marketing and Chair of the Marketing Department at the University of Oregon
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Consumer Behavior: Building Marketing Strategy, 11th Edition (International Edition)
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
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Condition: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00056962628
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Consumer Behavior
Seller: Majestic Books, Hounslow, United Kingdom
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Condition: New. pp. 778. Seller Inventory # 7385736
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Consumer Behavior
Seller: Biblios, Frankfurt am main, HESSE, Germany
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Condition: New. pp. 778. Seller Inventory # 18462173
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International Edition
CONSUMER BEHAVIOR BUILDING MARKETING STRATEGY 11ED (IE) (PB 2010)
International EditionSeller: UK BOOKS STORE, London, LONDO, United Kingdom
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Condition: New. Brand New! Fast Delivery This is an International Edition and ship within 24-48 hours. Deliver by FedEx and Dhl, & Aramex, UPS, & USPS and we do accept APO and PO BOX Addresses. Order can be delivered worldwide within 7-10 days and we do have flat rate for up to 2LB. Extra shipping charges will be requested if the Book weight is more than 5 LB. This Item May be shipped from India, United states & United Kingdom. Depending on your location and availability. Seller Inventory # CBS 9780071288415
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