Public Relations: The Profession and the Practice

 
9780071288880: Public Relations: The Profession and the Practice

Coverage of global markets, new technologies, and multiculturalism throughout make this dynamic text the cutting-edge choice for public relations courses. Accompanied by unique, free online video interviews of leaders in the public relations field, the text presents and explains in a personal, jargon-free style the fundamental tools of public relations practice, providing a multi-disciplinary understanding of the emerging trends within the field. Critical changes in society and technology lend importance to the increasing emphasis in the management function of public relations. While traditional media is still the foundation of public communication, the new social media now provides a much more personal and interactive form of public relations. This book thus provides the user with the ability to create effective messages using both the new social media as well as traditional media.

"synopsis" may belong to another edition of this title.

About the Author:

Dan Lattimore, Ph.D. is Vice Provost for Extended Programs and Dean of University College at the University of Memphis. He is also professor of Journalism. His undergraduate degree in journalism and economics is from Texas Christian University. He holds masters degrees from TCU in economics and Southwestern Baptist Seminary in education administration and his doctorate in mass communication is from the University of Wisconsin. He is the author of five books including Public Relations: The Profession and Practice, 5th Edition, published by McGraw Hill, and The Broadcast News Process 7th Edition, published by Morton Publishing Co. He is an accredited member of the Public Relations Society of America and is past chair (twice) of the Education Affairs Committee for PRSA. He is a past president of the PRSA Educators Academy and past president of the Memphis Chapter of Public Relations Society of America. Dr. Lattimore was vice president of the Accrediting Council for Journalism and Mass Communication for 6 years and rotated off the Council after 12 years on the Council last May. He is a member of the Commission for Public Relations Education. Among his professional work was 10 years as communication director for several USAID projects throughout the world where he produced numerous films and videos. He was acting director for a $20 million USAID project with Colorado State University, Utah State University and Cornell University for one year and associate director for the Colorado State project for three years. He was also communications director for the Minnesota-Wisconsin Baptist Fellowship for two years. He is the chair of the Curriculum Committee for the Regents Online Degree Programs for the Tennessee Board of Regents. He also developed the first online masters program in journalism in the country in 1995.

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Lattimore Dan
Published by The McGraw-Hill Company
ISBN 10: 0071288880 ISBN 13: 9780071288880
New Quantity Available: 1
Seller:
Majestic Books
(London, ,, United Kingdom)
Rating
[?]

Book Description The McGraw-Hill Company. Book Condition: New. Bookseller Inventory # 8319943

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 20.07
Convert Currency

Add to Basket

Shipping: US$ 7.25
From United Kingdom to U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

2.

Lattimore D
Published by Mcgrawhill (2009)
ISBN 10: 0071288880 ISBN 13: 9780071288880
New Quantity Available: 20
International Edition
Seller:
Books in my Basket
(New Delhi, India)
Rating
[?]

Book Description Mcgrawhill, 2009. N.A. Book Condition: New. International Edition. International Edition. Bookseller Inventory # 416493

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 23.55
Convert Currency

Add to Basket

Shipping: US$ 4.83
From India to U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

3.

Lattimore
Published by Mc Graw Hill India
ISBN 10: 0071288880 ISBN 13: 9780071288880
New Quantity Available: 4
International Edition
Seller:
TEXTBOOKSZONE
(NEW DELHI, India)
Rating
[?]

Book Description Mc Graw Hill India. Book Condition: Brand New. This is Brand New International Edition, Paperback, Different ISBN with same content, Excellent Quality & Shrink Wrap. English language. Perfect condition. Please contact us for any questions regarding this book.!!. Bookseller Inventory # TBZ-AYHDA-2349

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 30.95
Convert Currency

Add to Basket

Shipping: FREE
From India to U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

4.

Lattimore
ISBN 10: 0071288880 ISBN 13: 9780071288880
New Quantity Available: 2
International Edition
Seller:
University Bookstore
(DELHI, DELHI, India)
Rating
[?]

Book Description Book Condition: New. This book is Brand NEW Soft cover International edition . ISBN number and cover page may be different but contents identical to the US edition with Black & White printing. Restricted Sales Disclaimer Wordings Not For Sales In USA And Canada May Be Printed On The Cover Of The Book. Book is in English language. Bookseller Inventory # Adhya-12102017-2349

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 19.98
Convert Currency

Add to Basket

Shipping: US$ 11.79
From India to U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

5.

Lattimore D
ISBN 10: 0071288880 ISBN 13: 9780071288880
New Quantity Available: 2
International Edition
Seller:
Bookshub
(Karol Bagh, India)
Rating
[?]

Book Description Book Condition: New. New. International edition. Different ISBN and Cover image but contents are same as US edition. Perfect condition. Customer satisfaction our priority. Bookseller Inventory # ABE-BOOK-13531

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 32.45
Convert Currency

Add to Basket

Shipping: FREE
From India to U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

6.

Lattimore, Dan
Published by McGraw Hill Higher Education
ISBN 10: 0071288880 ISBN 13: 9780071288880
New PAPERBACK Quantity Available: 1
International Edition
Seller:
Easy Textbook
(Kuala Lumpur, Malaysia)
Rating
[?]

Book Description McGraw Hill Higher Education. PAPERBACK. Book Condition: New. 0071288880 Brand new book. International Edition. Ship from multiple locations. 3-5 business days Express Delivery to USA/UK/Europe/Asia/Worldwide. Tracking number will be provided. Satisfaction guaranteed. Bookseller Inventory # SKU003245

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 60.00
Convert Currency

Add to Basket

Shipping: US$ 11.50
From Malaysia to U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

7.

Dan Lattimore
Published by McGraw-Hill Education
ISBN 10: 0071288880 ISBN 13: 9780071288880
New Soft cover Quantity Available: 1
International Edition
Seller:
Supernew USA
(Bangkok, ., Thailand)
Rating
[?]

Book Description McGraw-Hill Education. Soft cover. Book Condition: New. New, 3rd Edition,Color Print. International Edition .UPS, FedEx, DHL delivery. Takes only 3-5 business days. Premium quality books. Bookseller Inventory # 0071288880

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 70.97
Convert Currency

Add to Basket

Shipping: US$ 10.00
From Thailand to U.S.A.
Destination, Rates & Speeds