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Essentials of Marketing [Oct 01, 2011] Perreault Jr., William D.; Cannon, Joseph P. and McCarthy, E. Jerome - Softcover

William D. Perreault Jr.

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9780071317023: Essentials of Marketing [Oct 01, 2011] Perreault Jr., William D.; Cannon, Joseph P. and McCarthy, E. Jerome
Softcover
ISBN 10: 0071317023 ISBN 13: 9780071317023
Publisher: McGraw-Hill Higher Education, 2011

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About the Author

Perreault, Jr., William D Currently Kenan Professor at the University of North Carolina Kenan-Flagler Business School.

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Other Popular Editions of the Same Title

9780078028885: Essentials of Marketing, 13th Edition

Featured Edition

ISBN 10:  0078028884 ISBN 13:  9780078028885
Publisher: McGraw-Hill Education, 2011
Softcover