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Strategic Management, Global Edition, by prestigious authors Dess/Lumpkin/Eisner, new co-author Gerry McNamara, and global contributor Bongjin Kim provide solid treatment of traditional topics in strategic management as well as thorough coverage of contemporary topics such as intellectual assets, entrepreneurship, innovation, knowledge management, corporate governance, Internet strategies, crowdsourcing, environmental sustainability, and businesses' use of social media.
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- PublisherMcGraw-Hill
- Publication date2012
- ISBN 10 0071317686
- ISBN 13 9780071317689
- BindingPaperback
- Edition number6
- Number of pages576
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Strategic Management
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Strategic Management: Creating Competitive Advantages
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Strategic Management: Creating Competitive Advantages
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McGraw-Hill
(2012)
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ISBN 13: 9780071317689
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