Preface to Marketing Management

3.3 avg rating
( 43 ratings by GoodReads )
 
9780071318020: Preface to Marketing Management

Preface to Marketing Management, 13e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The thirteenth edition serves as an overview for critical issues in marketing management. Its brief, inexpensive, paperback format makes it a perfect fit for instructors who assign cases, readings, simulations or offer modules on marketing management for MBA students. The text also works in courses that implement a cross-functional curriculum where the students are required to purchase several texts.

"synopsis" may belong to another edition of this title.

About the Author:

J. Paul Peter is James R. McManus-Bascom Professor and Chair of the Marketing Department at the University of Wisconsin-Madison School of Business. He has taught courses in consumer behavior and in marketing management, strategy, research and theory. He's also taught in a variety of executive programs. Peter won the prestigious William O'Dell Award from the Journal of Marketing Research and twice was a finalist. He is author or editor of more than 30 books and is one of the most cited authors in marketing literature. Peter has served on review boards of the Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, and Journal of Business Research. He has consulted for several corporations and the Federal Trade Commission. His earned a DBA from the University of Kentucky. Dr. James H. Donnelly, Jr. is the Thomas C. Simons Professor in the Gatton College of Business and Economics at the University of Kentucky. In 1990 he received the first Chancellor's Award for Outstanding Teaching given at the University. Previously, he had twice received the UK Alumni Association's 'Great Teacher Award,' an award one can only be eligible to receive every ten years. He has also received two 'Outstanding Teacher' awards from Beta Gamma Sigma, national business honorary. In 1992 he received an Acorn Award recognizing 'Those Who Shape the Future' from the Kentucky Advocates for Higher Education. In 1995 he became one of six charter members elected to the Bank Marketing Hall of Fame. He has also received a 'Distinguished Alumni Award' from the University of Maryland. During his career he has published in the Journal of Marketing Research, Journal of Marketing, Journal of Retailing, Administrative Science Quarterly, Academy of Management Journal, Journal of Applied Psychology, Journal of Social Psychology, Journal of Business Research, and Operations Research, among others. He is the author of more than a dozen books which have sold more than one million copies. They include both widely adopted academic textbooks as well as professional books. He is very active in the banking industry where he currently serves on the board of directors of the Institute of Certified Bankers and the Bank Marketing Association. He is also the Academic Dean of the ABA's School of Bank Marketing and Management.

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

International Edition
International Edition

1.

J. Paul Peter
ISBN 10: 007131802X ISBN 13: 9780071318020
New Quantity Available: 2
International Edition
Seller
store5559
(Park Ridge, IL, U.S.A.)
Rating
[?]

Book Description Book Condition: Brand New. Brand New, 13 edition, , color Printing, softcover International Edition., GET IT FAST within 2-5 business days by UPS/DHL worldwide express with Tracking Number. Book is printed in English. NO PO Box, APO, FPO address. This is international edition. The international edition will has different ISBN and Cover design from US edition. Occasionally, international textbooks may come with different exercises at the end of chapters. Restricted sales disclaimer wordings //Not for Sales in USA and Canada// are printed on the cover of the book. It is legally to use the international edition in North America. We may ship the books from Asian regions for inventory purpose. Bookseller Inventory # 4149N

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 33.91
Convert Currency

Add to Basket

Shipping: US$ 10.00
Within U.S.A.
Destination, Rates & Speeds

2.

J. Paul Peter and James Donnelly
ISBN 10: 007131802X ISBN 13: 9780071318020
New Paperback Quantity Available: 3
International Edition
Seller
LOCALBOOKS LLC
(BOLINGBROOK, IL, U.S.A.)
Rating
[?]

Book Description Paperback. Book Condition: New. INTERNATIONAL EDITION, brand New, International/Global Edition, NOT LOOSE LEAF VERSION,NO SOLUTION MANUAL, NO CD, NO ACCESS CARD, Soft Cover/ Paper Back written in English, Different ISBN and Cover Image from US Edition; Sometimes, the title is different from US Edition, and the exercises and homework problem are in different orders or maybe completely different than the US edition, Please email us for confirmation. Some books may show some word such as Not for Sale or Restricted in US on the cover page. However, it is absolutely legal to use in USA, the book will be sent from IL or oversea warehouse based on the stock availability. book. Bookseller Inventory # 40180

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 33.98
Convert Currency

Add to Basket

Shipping: US$ 9.99
Within U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

3.

Peter, J. Paul; Donnelly Jr., James H.
Published by McGraw Hill Higher Education
ISBN 10: 007131802X ISBN 13: 9780071318020
New PAPERBACK Quantity Available: 1
International Edition
Seller
Easy Textbook
(Kuala Lumpur, Malaysia)
Rating
[?]

Book Description McGraw Hill Higher Education. PAPERBACK. Book Condition: New. 007131802X Brand new book. International Edition. Ship from multiple locations. 3-5 business days Express Delivery to USA/UK/Europe/Asia/Worldwide. Tracking number will be provided. Satisfaction guaranteed. Bookseller Inventory # SKU001358

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 60.00
Convert Currency

Add to Basket

Shipping: US$ 11.50
From Malaysia to U.S.A.
Destination, Rates & Speeds

4.

J. Paul Peter; James H. Donnelly Jr.
Published by McGraw Hill Higher Education (2012)
ISBN 10: 007131802X ISBN 13: 9780071318020
New Paperback Quantity Available: 1
Seller
Irish Booksellers
(Rumford, ME, U.S.A.)
Rating
[?]

Book Description McGraw Hill Higher Education, 2012. Paperback. Book Condition: New. book. Bookseller Inventory # 007131802X

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 143.54
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

5.

Peter, J. Paul
Published by McGraw Hill Higher Education (2012)
ISBN 10: 007131802X ISBN 13: 9780071318020
New Paperback Quantity Available: 1
Seller
Booked Again
(Summit, NJ, U.S.A.)
Rating
[?]

Book Description McGraw Hill Higher Education, 2012. Paperback. Book Condition: New. New item. Bookseller Inventory # QX-244-X2-3842003

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 191.78
Convert Currency

Add to Basket

Shipping: US$ 10.00
Within U.S.A.
Destination, Rates & Speeds