Essentials of Strategic Managment - Softcover

Gamble John E

Softcover

ISBN 10: 0071318127 ISBN 13: 9780071318129

Publisher: MCGH, 2012

Synopsis

"Essentials of Strategic Management" responds head-on to the growing requests by business faculty for a concisely-written strategic management text that's robust and theory-driven and supported with a compelling collection of cases. This text was written with four objectives in mind: Although relatively brief in length, the text provides students with an up-to-date and thorough understanding of essential strategic management concepts and analytic tools; It simplifies the task of demonstrating student learning through course embedded assessment; The concepts are supported by contemporary, well-written cases involving headline strategic issues; and lastly, The text serves as the theoretical foundation of a teaching approach incorporating a business strategy simulation.

About this title

About the Author

Thompson's teaching experience includes 25+ years at the University of Alabama, and 3 years at Virginia Polytechnic Institute and State University. He earned a BS in Liberal Arts and a PhD in Economics from the University of Tennessee. He is a member of the American Economic Association, the Academy of Management, and the Southern Management Association. He has also served on the editorial boards of a number of journals, including the Journal of Economics and Finance, the Journal of Management, the Journal of Management Case Studies, and the Journal of Management Issues.

Edition details

• Publisher: MCGH
• Publication date: 2012
• Language: English
• ISBN 10: 0071318127
• ISBN 13: 9780071318129
• Binding: Paperback
• Edition number: 3
• Number of pages: 544