Building Your Dream - Softcover

Good, Walter; Mayhew, Wendy

Softcover

ISBN 10: 0071338888 ISBN 13: 9780071338882

Publisher: McGraw-Hill Ryerson, 2014

Synopsis

Good/Mayhew, Building Your Dream brings a practical, hands-on approach to Small Business and Entrepreneurship. Good focuses on start-up versus managing a small business and walks the students through the fundamental 11-stage approach that is involved in starting a business. The students benefit from this 'how to', action-oriented approach. Students will understand what it takes to succeed in an entrepreneurial career from understanding the skills needed, to conducting a feasibility study; how to finance a new business, to completing a Business Plan by the end of the semester.

About this title

About the Authors

Walter Good is a Senior Scholar in the Asper School of Business at the University of Manitoba. Dr. Good is the author of the bestselling textbook and self-help guide on entrepreneurship, Building Your Dream, now in its ninth edition. He is a past president of the Canadian Council for Small Business and Entrepreneurship, a fellow of the International Council for Small Business and a recent recipient of the Queen Elizabeth II Diamond Jubilee Medal for service in the community. His teaching and research interests include entrepreneurship, business planning, and small business management. Dr. Good’s work has appeared in numerous national and international publications. He brings a comprehensive view to the issues facing businesses as they prepare to meet the challenges of an increasingly competitive marketplace.

Wendy Mayhew is an accomplished businesswoman with a flair for helping first-time entrepreneurs establish successful businesses. Drawing on early experience in the telecom and satellite technology sectors, Wendy is always on the watch for innovative ways to harness technology in the service of business needs. Among the first to recognize the potential of social media to gather business intelligence, engage clients, and market products and services, Wendy’s perspective on web-assisted business development is particularly appealing to today’s generation of would-be entrepreneurs. An example of Wendy’s innovative approach is the recent completion of a 13-part reality Web series entitled Real World Entrepreneur Training. Incorporated into a digital course on the McGraw-Hill Ryerson Connect platform, the behind-the-scenes videos and associated teaching and learning material provide fascinating insights as entrepreneurs and their advisers grapple with the many challenges of establishing a business. As a professional adviser and as a long-time volunteer contributor to the Canadian Youth Business Foundation and other organizations focused on entrepreneurial development, Wendy continues to share how-to advice and success strategies with business startups across Canada.

Edition details

• Publisher: McGraw-Hill Ryerson
• Publication date: 2014
• Language: English
• ISBN 10: 0071338888
• ISBN 13: 9780071338882
• Binding: Paperback
• Number of pages: 416