Growing Up Digital: The Rise of the Net Generation

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9780071347983: Growing Up Digital: The Rise of the Net Generation

This text offers an overview of the N-generation, the generation of children who in the year 2000 will be between the ages of two and 22. This group is a tsunami that could force changes in communications, retailing, branding, advertising, and education. The author contends that the N-generation are becoming so technologically proficient that they will lap their parents and leave them behind. The book also demonstrates the common characteristics of the N-generation, acceptance of diversity, because the Net doesn't distinguish between racial or gender identities, and a curiosity about exploring and discovering new worlds over the Internet.

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Review:

Don Tapscott, author of The Digital Economy, turns his attention to the way young people--surrounded by high-tech toys and tools from birth--will likely affect the future. In Growing Up Digital: The Rise of the Net Generation, Tapscott parlays some 300 interviews into predictions on how today's 2- to 22-year-olds might reshape society. His observations about this enormously influential population, which will total 88 million in North America alone by the year 2000, range from the kind of employees they may eventually be to how they could be reached by marketers.

From the Back Cover:

This eye-opening, fact-filled book profiles the rise of the Net Generation, which is using digital technology to change the way individuals and society interact. Essential reading for parents, teachers, policy makers, marketers, business leaders, social activists, and others, "Growing Up Digital makes a compelling distinction between the passive medium of television and the explosion of interactive digital media, sparked by the computer and the Internet.

Tapscott shows how children, empowered by new technology, are taking the reins from their boomer parents and making inroads into all areas of society, including our education system, the government, and economy. The result is a timely, revealing look at our digital future that kids and adults will find both fascinating and instructive.

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Book Description McGraw-Hill Education - Europe, United States, 2000. Paperback. Book Condition: New. New edition. 226 x 150 mm. Language: English . Brand New Book ***** Print on Demand *****. This text offers an overview of the N-generation, the generation of children who in the year 2000 will be between the ages of two and 22. This group is a tsunami that could force changes in communications, retailing, branding, advertising, and education. The author contends that the N-generation are becoming so technologically proficient that they will lap their parents and leave them behind. The book also demonstrates the common characteristics of the N-generation, acceptance of diversity, because the Net doesn t distinguish between racial or gender identities, and a curiosity about exploring and discovering new worlds over the Internet. Bookseller Inventory # AAV9780071347983

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Book Description McGraw-Hill Education - Europe, United States, 2000. Paperback. Book Condition: New. New edition. 226 x 150 mm. Language: English . Brand New Book ***** Print on Demand *****.This text offers an overview of the N-generation, the generation of children who in the year 2000 will be between the ages of two and 22. This group is a tsunami that could force changes in communications, retailing, branding, advertising, and education. The author contends that the N-generation are becoming so technologically proficient that they will lap their parents and leave them behind. The book also demonstrates the common characteristics of the N-generation, acceptance of diversity, because the Net doesn t distinguish between racial or gender identities, and a curiosity about exploring and discovering new worlds over the Internet. Bookseller Inventory # AAV9780071347983

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