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Make Your Website Work for You: How to Convert Online Content Into Profits - Softcover

Jeff Cannon

 
9780071352413: Make Your Website Work for You: How to Convert Online Content Into Profits
Softcover
ISBN 10: 0071352414 ISBN 13: 9780071352413
Publisher: McGraw-Hill Professional, 1999

Synopsis

MAKE YOUR WEBSITE WORK FOR YOU offers a practical, easy-to-follow business plan for profiting from the new sales opportunities in cyberspace. Youíll find the basic rules for online marketing, learn how to create consumer-attracting content, and discover how to track and use consumer information to build profits both on- and off-line.

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From the Back Cover

In just five years the Internet has grown into a medium that rivals television for its impact on marketing. The answer to the question "Can I make money on the Internet" is an emphatic yes. And the time to market your product, your service--or your ideas--is now! Make Your Website Work For You offers a practical, easy-to-follow business plan for profiting from the new sales opportunities in cyberspace.

You'll find the basic rules for online marketing and the reasons why content marketing works. You'll learn to create content that drives consumers to your site and sells products, and how to track and use consumer information to build profits both on- and off-line. "Content is King, " advises author Cannon, who presents ten simple steps for developing and managing effective content. Discover how to optimize your site's "metatags" so that search engines draw the greatest number of contacts.

Find out if "micro-sites" placed on other websites will attract more business than a site of your own. And understand how e-mail and electronic newsletters can promote your site economically and efficiently. Written for marketing and advertising professionals as well as entrepreneurs, Make Your Website Work For You is free of confusing technical jargon. With solid, step-by-step directions, clear illustrated screenshots, dramatic case studies and a complete list of online resources, it's an invaluable toolbox for creating a dynamic, profitable website of your own.

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Publisher
McGraw-Hill Professional
Publication date
1999
Language
English
ISBN 10 
0071352414
ISBN 13 
9780071352413
Binding
Paperback
Number of pages
240