The eMarketplace: Strategies for Success in B2B eCommerce - Hardcover

Raisch, Warren

Hardcover

ISBN 10: 0071361235 ISBN 13: 9780071361231

Publisher: McGraw-Hill, 2000

Synopsis

One trillion dollars. That’s what’s at stake in the next few years in business-to-business e-commerce. Research shows that b-to-b spending will soar from $43 billion to over $1 trillion. Meanwhile, in the same span of time, business-to-consumer spending is expected to rise from $7.8 to only $108 billion. That’s what’s in the future for business-to-business electronic commerce, and companies like eSteel and PlasticsNet are already halfway there. Look no further than this comprehensive guide from two of the most respected professionals in the b-to-b realm. In this book MarchFIRST's Warren Raisch and William Kane, Jr., show readers exactly how to cash in on the e-commerce craze. Drawing from their experience at MarchFIRST, one of the leading Internet b-to-b strategy companies, the authors outline strategies for making your product known. Invaluable case studies of companies who’ve already taken the plunge help readers construct reliable methods and models

About this title

About the Author

Warren Raisch (CA) is the Executive Director of ebusiness for MarchFIRST, the largest global e-business solutions company. As the founder and CEO of WorldCast Networks, Inc., he developed the first on-line business-to-business trading exchange floor for the IT market.

William Kane, Jr. (NY) is the Managing Partner of MarchFIRST Internet Practice. He oversees the creative, strategy, and technical staffs for clients including Audi, JP Morgan, Estee Lauder, Duracell, Price Waterhouse Coopers, The Prudential, and others.

From the Back Cover

Experts project that more than one trillion dollars in business to business spending will pass through global digital markets in the next few years. This presents both a significant opportunity and a challenge to all who plan to conduct businesses in the new economy. Welcome to the future­­welcome to the eMarketplace.

Effective business models in the new economy merge digital and physical transactions to form a seamless whole. Simply put, the successful companies will be those that capitalize fully on the technology that makes it possible to conduct business electronically, instantly, and more efficiently­­without sacrificing the important element of human interaction.

The eMarketplace is a practical, much-needed guide to this rapidly evolving industry. In clear, jargon-free language, the book presents an overview of the business dynamics behind the current and emerging digital marketplace, as well as the key market data, terminology, and business model definitions needed to chart the opportunities ahead. Drawing from their extensive experience, Warren Raisch and William Kane, Jr. outline the three key areas of evolution that will change business dramatically and provide a wealth of expertise, practical advice, tips and strategies.

This essential resource includes chapters on:

• Understanding the ebusiness infrastructure
• Developing an effective e-team
• Forming strategic alliances
• Designing content strategies
• Taking business global
  Building value into the supply chain
• Creating a high growth organization
• Developing a sustainable, profitable business model

The eMarketplace is also filled with enlightening case studies of successful and flawed business-to-business e-commerce models. Additionally, sharing their thoughts and perspectives on the new economy, commerce flow, knowledge exchanges, and infrastructure, are top visionary leaders of the Internet Age such as Keith Krach, CEO of Ariba; Mark Hoffman, Chairman and CEO of Commerce One; and Gideon Gartner, founder of Gartner Group and Giga Group.

The industry moves at the speed of the Internet. In order to succeed, it is necessary to not just keep up with the latest developments, but stay one step ahead. This book is a must-read for anyone who wants to succeed in the next generation of e-business.

"As a leading financial services firm committed to using the Internet and auction processes to provide more open and accessible markets, at W.R. Hambrecht we see the principles outlined in this book put into practice everyday."
William R. Hambrecht
CEO, W.R. Hambrecht & Co

"By bringing together the lessons of successful web communities, a first-hand familiarity with technology platforms, and insight into marketplace economics, Raisch has produced a must-read for anyone who is either developing or taking part in an electronic marketplace."
Andy Zimmerman
Chief Operating Officer
idealab! New York

As high-tech as the world becomes, the need for human interaction is still a crucial element to all business. The eMarketplace shows how to incorporate the latest technology, and still maintain that crucial element of humanity. Filled with case studies, expert, advice and an invaluable 11-step business planning process for developing your own e-commerce strategies, this book is the definitive resource for the ever-evolving eMarketplace.

Edition details

• Publisher: McGraw-Hill
• Publication date: 2000
• Language: English
• ISBN 10: 0071361235
• ISBN 13: 9780071361231
• Binding: Hardcover
• Edition number: 1
• Number of pages: 343