Following in the steps of the successful How Wall Street Works, David Scott now uses the same format and technique to focus on the stock market. How Stocks Work is a simple, straightforward book that conveys all the basic investment information about the stock market, stocks themselves, equity mutual funds, risk, stock analysis and selection, and brokers that the average investor needs to know. How Stocks Work provides a truly in-depth and detailed look at the stock market and all its intricacies, while keeping the discussion simple, clear, and straightforward. The book covers a range of topics, including: What stock represents; How stocks are traded, including electronically; The increased importance of mutual funds; Today's greater market risk; Choosing a broker that's right for you; Fundamental and technical analysis; The risk of stock ownership; How Stocks Work follows the same basic Question-and-Answer format that proved so reader friendly in How Wall Street Works, providing maximum flexibility to answer the frequently asked questions all stock investors have. While there is some overlap between the two books, How Stocks Work specifically stays away from many topics not appropriate to a book on the stock market, such as bonds, precious metals, futures, the mechanics of Wall Street, etc. By concentrating only on the stock market, this book is more streamlined and focused than the earlier work and should have no problem finding acceptance in its market niche.
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From the bestselling author of "How Wall Street Works
Everything You Need to Know to Invest--and Build Wealth--in Stocks
"How Stocks Work introduces you to both the basics and the finer points of stocks, the most widely held--and misunderstood--tool for today's individual investor. Written in the jargon-free, easily-referenced Q&A format of its bestselling companion book "How Wall Street Works, this accessible and commonsense reference provides answers to hundreds of commonly asked questions, everything from what each share of stock represents to how to evaluate the risks versus rewards of investing in a particular stock.
"How Stocks Work covers" every essential topic, including: How stock is bought and sold Factors that cause stocks to gain or lose value Strategies to minimize tax consequences Techniques for evaluating potential risks How--and why--to invest in foreign securities
You work hard to earn your money--now it's time to put your money to work for you. "How Stocks Work will dramatically increase your understanding of what stocks are, and show you how to make them the cornerstone of a successful, long-term investment program.
David Scott is tenured professor of accounting and finance at Valdosta State University in Georgia, where he has been since 1975; he has a Ph.D. in economics. Professor Scott is an extremely prolific author who has been publishing books in finance and investing since the early 1970s. A selection of titles is listed below. His two most recent books are How Wall Street Works, 2nd edition, and Wall Street Words, revised edition, which was selected as a premium for subscribers to the Value Line Investment Survey. Wall Street Words was also included on "The Complete Reference Library" CD-ROM by Mindscape as well as a BMOC Money Book Club selection. He has appeared on CNBC and The Today Show, as well as numerous radio programs.
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