How many times do corporate executives and others look at the phenomenal success of Microsoft and wonder why they can't do the same for their own companies? They can. And this book shows how. Written by a Microsoft insider, it provides a behind-the-scenes look at the close-knit corporate culture and the unique management style that have evolved and flourished at Microsoft. Thielen has uncovered the management secrets that have allowed this one-of-a-kind company to attract and keep the right kind of people, go after and get market share, allow quick failures in the name of the greater good (while encouraging fun at all times), generate near-total devotion from employees... and keep on growing. These surprisingly simple secrets can unlock unlimited potential in any size company, in virtually any industry. David Thielen (Boulder, CO) spent over three successful years at Microsoft as a senior developer, programmer, and product manager in Microsoft's Far East division.
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"You can learn a lot by studying Bill [Gates]. And you can learn the most by studying what he does year after year." --Warren Buffett, quoted in Fortune
The success of Microsoft is unrivaled in the history of business. Yet Microsoft doesn't necessarily make the best products...or execute the best marketing...or have the best customer service. What Microsoft does better than any other company in the world is manage for market dominance--striving for control over every market they enter!
This concise and insightful insider look at the management techniques behind this amazing company discloses the strategies that have made Bill Gates one of the richest men in the world. Strategies that include: The Top 5%: Learn about Microsoft's rigorous interview process that helps them hire only success-driven, product-smart, Type-A personalities while letting their competitors hire the rest. Or Require Failure Quickly: How Microsoft invites - in fact, encourages - employees to fail, inspiring them to find innovative and optimal solutions.
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