Leading at the Speed of Change: Using New Economy Rules to Transform Old Economy Companies

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9780071370790: Leading at the Speed of Change: Using New Economy Rules to Transform Old Economy Companies

Today's business climate demands that companies move quickly, adapt rapidly, and innovate like never before...all without losing sight of their core businesses. And one of the biggest challenges facing traditional companies like AT&T is the e-Commerce and Internet Revolution. AT&T is ready for battle. AT&T's goal is to offer one-stop-shopping for the world's communication needs. To do this, AT&T is striving to be on the forefront when it comes to cutting-edge management that fosters innovation, action, and growth. AT&T's largest division, Business Services, is headed by Rick Rocsitt, who Business Week has named a "rising star." The success of Business Services is crucial to the overall strategy of AT&T. CEO Michael Armstrong is relying on Rocsitt and his team to do for Business Services what he did for AT&T Solutions (providing outsourcing, consulting, networking integration and multimedia call center services). That is, they want Rocsitt to infuse the division with entrepreneurial spirit, to bring that "adrenaline rush" of the DotCom world back into this global giant. A close look at what Rick did at the AT&T Solutions Division offers lessons for managers and executives on how to manage at "DotCom Speed" and defeat the competition. The success of so many companies depends on it. Bill Capodagli and Lynn Jackson are the authors of The Disney Way, named by Fortune as one of the year's "Best Business Books." Their forte is analyzing the management style of comparies, and identifying exactly what makes the companies tick - what makes them succeed (or what is causing them to underperform). They have been fascinated by the success of AT&T Solutions, and have discovered that Rick Rocsitt's accomplishments can be clearly explained through the paradigm they coined, Dream, Believe, Dare, Do. In this book, they take a close look at AT&T Solutions - and interview key players at AT&T including CEO Michael Armstrong - to explain exactly how AT&T Solutions grew at such a phenomenal rate (in less than 5 years AT&T Solutions grew from a dream in the mind of Rick Roscitt to a five billion dollar corporation). The goal is to present a blueprint that managers and executives in any company can use to implement a winning strategy that produces amazing results.

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From the Back Cover:

Proven Strategies to Energize Traditional Bricks-and-Mortar Companies With Lean, Lightning-Fast e-Business Spirit­­and Results

Leading at the Speed of Change describes how to transform old business stability into e-business success. This behind-the-scenes story of the creation and fast-track growth of the AT&T Solutions networking division reveals how any organization can retain and build on its proven strengths­­while learning how to think, act, and perform like the most agile of today's light-speed, dotcom enterprises.

"Keeping an energetic spirit alive in a large company is a difficult challenge. Leading at the Speed of Change lays out a clear, concise plan of action for large companies to remain agile, adapt quickly to changes, and encourage the creativity of the entire team." - H. Ross Perot, CEO, Perot Systems

"Leading at the Speed of Change is a collection cutting edge of thoughts founded on timeless leadership philosophies of success ­ a must read for any organization today!" - Ken Blanchard, coauthor of The One Minute Manager® and Gung Ho!®

"While spending five years with AT&T Solutions and Rick Roscitt, one thing that rings true is that we could and we did get things done.  And we had fun doing it!  One of the keys to our success was the great communication within our organization, and I do believe Rick made the difference." - David D'Innocenzo, SVP/COO, American General Information Services Limitless access to information...expanding global markets...24/7/365 business demands...technological advances...

In 1994, veteran AT&T executive Rick Roscitt saw all of the above­­and sensed a once-in-a-lifetime opportunity. The business world was globalizing, creating an exciting, potentially enormous market for IT network outsourcing. Roscitt looked around him at AT&T and saw­­already in place­­the services, products, and technological expertise that could be used to provide network management and communications outsourcing for other client companies. All Roscitt needed was for people to share in his vision­­and stake their reputations alongside his to help turn that vision into reality.

Backed by a maverick 12-person team, Roscitt has played the central role as AT&T Solutions grew into a $5 billion enterprise­­with 10,000 employees in 60 countries­­that has brought the adrenaline rush of today's dotcom revolution into the staid hallways of AT&T. Having seen this dream spring to life, Roscitt is already climbing his next mountain­­AT&T Business Services.

What is your e-business dream? And more important, what mountains must you climb to achieve it? Leading at the Speed of Change offers powerful lessons on how to infuse any organization with the spirit, creativity, and growth of a dotcom company. From big picture, corporatewide innovations to minor, but important, details­­like how to design workspaces to accommodate today's e-business requirements­­Leading at the Speed of Change draws on candid interviews with key players at AT&T plus the expert analysis of celebrated management consultants and corporate biographers Bill Capodagli and Lynn Jackson to discuss:

  • The new-economy strategic alliances, team-focused approach, and vision adopted by AT&T Solutions
  • How AT&T Solutions stood apart, creating its own identity while benefiting from the market strength of AT&T
  • Details of the division's successes with IBM, Citibank, MasterCard, and other leading global partners

On one hand, Leading at the Speed of Change is a highly entertaining, step-by-step look into the development of AT&T Solutions. But in reality, it represents a road map through today's exciting e-business revolution. Challenging and compelling, this landmark book provides a template for old-line companies on how to rethink, redesign, and reengineer their design processes, factory floors, supply chains, and distribution channels­­and meet the changing demands and opportunities of the new Internet economy.

About the Author:

William Capodagli and Lynn Jackson are founders of Capodagli Jackson Consulting. They are popular keynote speakers around the world, as well as consultants to Fortune 500 companies, and frequent contributors to professional training and management journals.

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