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The fact that the Internet has become today's most powerful strategic tool is old news to executives. What is new to many, however, is understanding the capabilities that the Internet brings and how they can best be utilized. And e-commerce is changing the rules every dayassets may now be liabilities, brand loyalty is no longer an advantagemaking it even tougher for brick-and-mortar companies to assess the impact the Internet will have on their business and develop strategies for survival in the new economy.
e-Strategy Pure and Simple demystifies the Internet, providing a comprehensive framework for developing Internet strategies that dovetail with an organization's overall business strategy. Leading strategy experts Michel Robert and Bernard Racine show you how to break free of the constraints of the traditional business model and adopt e-commerce practices that will help you add value to your products and services, enhance your customer relationships, and keep pace withor step ahead ofyour competition in the Internet arena.
Based on two decades of research and international consulting experience at more than 400 companies, the e-strategy model comprises numerous e-nablers that correspond to key business strategies, including:
Using real-life examples and interviews with CEOs from a variety of industries, the authors describe how each e-nabler works and offer ways you can combine them to make optimal use of the Internet.
This important resource reveals how you can employ strategic thinking in order to integrate the business and Internet strategy processes. You'll get sure-fire tips and expert advice on ways to:
The e-Business revolution is here to staywill you be able to say the same about your company in the next five or ten years? Get e-Strategy Pure and Simpleand secure your position in the marketplace before the competition clicks you out of existence.
Leverage the Internet as a strategic weapon!
To ensure longevity in the new economy, your company needs more than a successful business strategyit also needs a coherent Internet strategy. But many executives have yet to grasp the tremendous opportunities of the Internet and realize their company's necessary transformation into a true e-business.
Now, two leading strategy experts provide a blueprint to their new e-strategy business modeldesigned to help you clarify your business strategy and develop an Internet strategy that supports it. Featuring real-life examples and advice from CEOs in various industries on how to adopt strategic thinking, e-Strategy Pure and Simple delivers the tools you need to:
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Book Description Hardcover. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780071371780
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