e-Strategy, Pure & Simple: Connecting Your Internet Strategy to Your Business Strategy

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9780071371780: e-Strategy, Pure & Simple: Connecting Your Internet Strategy to Your Business Strategy

This text offers a blueprint for a business model where the Internet is used as a strategic weapon. It shows managers how to develop an Internet strategy that combines with their business strategy, and provides ten pointers that can be applied to any business: demand aggregation; build to order; customer self-service; producer direct; channel integration; informatics; product rebundling; market exchanges; dynamic pricing; and portals. These pointer or "e-Drivers" can be used to construct a coherent strategy that optimizes the use of the Internet to support the business direction of a company.

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From the Back Cover:

The fact that the Internet has become today's most powerful strategic tool is old news to executives. What is new to many, however, is understanding the capabilities that the Internet brings and how they can best be utilized. And e-commerce is changing the rules every day­­assets may now be liabilities, brand loyalty is no longer an advantage­­making it even tougher for brick-and-mortar companies to assess the impact the Internet will have on their business and develop strategies for survival in the new economy.

e-Strategy Pure and Simple demystifies the Internet, providing a comprehensive framework for developing Internet strategies that dovetail with an organization's overall business strategy. Leading strategy experts Michel Robert and Bernard Racine show you how to break free of the constraints of the traditional business model and adopt e-commerce practices that will help you add value to your products and services, enhance your customer relationships, and keep pace with­­or step ahead of­­your competition in the Internet arena.

Based on two decades of research and international consulting experience at more than 400 companies, the e-strategy model comprises numerous e-nablers that correspond to key business strategies, including:

  • Demand aggregation for obtaining better prices
  • Customer self-service
  • Direct customer access for manufacturers
  • Build-to-order services that allow customers to configure products to their specifications
  • Dynamic pricing

Using real-life examples and interviews with CEOs from a variety of industries, the authors describe how each e-nabler works and offer ways you can combine them to make optimal use of the Internet.

This important resource reveals how you can employ strategic thinking in order to integrate the business and Internet strategy processes. You'll get sure-fire tips and expert advice on ways to:

  • Overcome "strategic fuzziness" to formulate and deploy a successful business strategy
  • Stand toe-to-toe with the "killer.coms" that can put business models of dominant enterprises into jeopardy overnight
  • Identify the critical issues you need to manage and resolve in order to make your strategy viable
  • Change the rules of play to your favor with the e-Strategy process
  • Envision the future for your organization and utilize your resources appropriately to get there

The e-Business revolution is here to stay­­will you be able to say the same about your company in the next five or ten years? Get e-Strategy Pure and Simple­­and secure your position in the marketplace before the competition clicks you out of existence.

Leverage the Internet as a strategic weapon!

To ensure longevity in the new economy, your company needs more than a successful business strategy­­it also needs a coherent Internet strategy. But many executives have yet to grasp the tremendous opportunities of the Internet and realize their company's necessary transformation into a true e-business.

Now, two leading strategy experts provide a blueprint to their new e-strategy business model­­designed to help you clarify your business strategy and develop an Internet strategy that supports it. Featuring real-life examples and advice from CEOs in various industries on how to adopt strategic thinking, e-Strategy Pure and Simple delivers the tools you need to:

  • Determine what role the Internet should play in your business strategy
  • Ascertain your company's strategy quotients and the work necessary to achieve your goals
  • Identify the driving force of your business and build your e-strategy around it
  • Connect with customers and meet their needs in Internet time
  • Envision the future business arena and anticipate change

About the Author:

Michel Robert is founder and president of Decision Processes International, Inc., an internationally renowned consulting firm which has 60 partners in 15 countries. His clients include such major companies as Caterpillar, 3M, and Gatx. A noted speaker and author, his writings have appeared in many business magazines and journals. Bernard Racine is director of R & D for Decisions Processes International where he works with clients from all over the world.

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