The Power Of Simplicity: A Management Guide to Cutting Through the Nonsense and Doing Things Right

3.9 avg rating
( 216 ratings by GoodReads )
 
9780071373326: The Power Of Simplicity: A Management Guide to Cutting Through the Nonsense and Doing Things Right

Renowned marketing expert and best-selling author Jack Trout has a message for managers who are struggling to keep up with today’s ever-changing business climate: “Keep It Simple.” In this paperback edition of The Power of Simplicity, Trout advocates the importance of paying attention to the basics and simplifying processes in order to stay focused on the core business at hand. Through case studies and interviews with successful executives, he shows managers how to cut through jargon, articulate their vision, and regain control of the vital elements of their business in order to make it thrive. According to Trout, the things that propose to streamline companies, like the ubiquitous “mission statements,” often end up bogging down operations by introducing unnecessary complexity where a straightforward approach may be more effective. Trout cites Southwest Airlines, Intel, and Kohl’s department stores among others as successful companies that have rejected showy trappings in favor of simplification.

"synopsis" may belong to another edition of this title.

Review:

Contending that our increasingly complicated corporate universe has made it more difficult for companies to grow and prosper, noted business strategist Jack Trout and communications consultant Steve Rivkin have proposed a radical new tack: simplicity. By boiling everything down to its essential elements, they maintain, managers can ignore new fads and hot consultants and instead focus on the true business at hand. Fascinating in its own unpretentious, logical manner, The Power of Simplicity is their stripped-down guide to a future without chaos and disorder. Addressing the basics involved as well as specific management, leadership, and people issues, they hit a variety of applicable themes--including information, competitors, mission statements, goals, and motivation--using short individual chapters that quickly get to the heart of the matter with a few germane anecdotes and expert quotes followed by suggestions that are both coherent and feasible. Each begins with an inspirational epigram by the likes of Abraham Lincoln, Mark Twain, Malcolm Forbes, and even Mother Goose, and concludes with a Simple Summation, such as this one on strategy: "If you're not different, you'd better have a lower price." --Howard Rothman

From the Back Cover:

"Engaging... Trout practices what he preaches."­­Publishers Weekly

"Compelling."­­Booklist

It's high time for businesses to replace complexity with common sense, argues corporate guru Jack Trout in this impassioned yet practical guide. The best-selling coauthor of the classic Positioning shows managers how to banish jargon, articulate their vision, simplify processes, and refocus on core issues­­all without expensive consultants or money-wasting programs. The Power of Simplicity throws a life jacket of reality to readers drowning in management fads and wondering why their business isn't better.

  • Fight complexity. Trout and coauthor Steve Rivkin present guidelines for thinking in straightforward terms and cutting through ridiculous jargon.
  • Embrace simplicity. Marketing means turning simple ideas into strategy. Such concepts aren't too basic for Herb Kelleher of Southwest Airlines, Jack Welch of General Electric, and Andy Grove of Intel, to name a few successful CEOs who share their insights and war stories in these pages.
  • Be a contrarian. Information? Too much can confuse you. Growth? It can hurt your business. It's time to look hard at knee-jerk assumptions and adjust your business practices accordingly. You'll examine how GM, Gillette, Volvo, Apple, and Xerox have either done so and been better for it or ignored these truths at their peril.
  • Respect your people. Business ultimately lives or dies by people, not money. Trout's four chapters on "People Issues" are worth a library full of human resource tracts.

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Trout, Jack
ISBN 10: 0071373322 ISBN 13: 9780071373326
New Quantity Available: 1
Seller
Omega Books and More Inc.
(Springdale, AR, U.S.A.)
Rating
[?]

Book Description Book Condition: New. FAST shipping, FREE tracking, and GREAT customer service! We also offer International and EXPEDITED shipping options. Bookseller Inventory # 3D79XG001NIR

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 4.66
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

2.

Trout, Jack
Published by McGraw-Hill Education (2001)
ISBN 10: 0071373322 ISBN 13: 9780071373326
New Quantity Available: > 20
Print on Demand
Seller
PBShop
(Wood Dale, IL, U.S.A.)
Rating
[?]

Book Description McGraw-Hill Education, 2001. PAP. Book Condition: New. New Book. Shipped from US within 10 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Bookseller Inventory # IQ-9780071373326

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 11.14
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

3.

Trout, Jack
ISBN 10: 0071373322 ISBN 13: 9780071373326
New Paperback Quantity Available: > 20
Print on Demand
Seller
BargainBookStores
(Grand Rapids, MI, U.S.A.)
Rating
[?]

Book Description Paperback. Book Condition: New. This item is printed on demand. Item doesn't include CD/DVD. Bookseller Inventory # 1088742

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 11.16
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

4.

Trout, Jack
Published by McGraw-Hill Education - Europe, United States (2001)
ISBN 10: 0071373322 ISBN 13: 9780071373326
New Paperback Quantity Available: 10
Print on Demand
Seller
The Book Depository US
(London, United Kingdom)
Rating
[?]

Book Description McGraw-Hill Education - Europe, United States, 2001. Paperback. Book Condition: New. New edition. 221 x 150 mm. Language: English . Brand New Book ***** Print on Demand *****. Engaging.Trout practices what he preaches - Publishers Weekly . Compelling - Booklist . It s high time for businesses to replace complexity with common sense, argues corporate guru Jack Trout in this impassioned yet practical guide. The best-selling coauthor of the classic Positioning shows managers how to banish jargon, articulate their vision, simplify processes, and refocus on core issues - all without expensive consultants or money-wasting programs. The Power of Simplicity throws a life jacket of reality to readers drowning in management fads and wondering why their business isn t better. Trout and coauthor Steve Rivkin present guidelines for thinking in straightforward terms and cutting through ridiculous jargon. Marketing means turning simple ideas into strategy.Such concepts aren t too basic for Herb Kelleher of Southwest Airlines, Jack Welch of General Electric, and Andy Grove of Intel, to name a few successful CEOs who share their insights and war stories in these pages. Be a contrarian. Information? Too much can confuse you. Growth? It can hurt your business. It s time to look hard at knee-jerk assumptions and adjust your business practices accordingly. You ll examine how GM, Gillette, Volvo, Apple, and Xerox have either done so and been better for it or ignored these truths at their peril. Respect your people. Business ultimately lives or dies by people, not money. Trout s four chapters on People Issues are worth a library full of human resource tracts. Bookseller Inventory # APC9780071373326

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 16.15
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

5.

Trout, Jack
Published by McGraw-Hill (2001)
ISBN 10: 0071373322 ISBN 13: 9780071373326
New Softcover Quantity Available: 1
Seller
Book Deals
(Lewiston, NY, U.S.A.)
Rating
[?]

Book Description McGraw-Hill, 2001. Book Condition: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: Renowned marketing expert and best-selling author Jack Trout has a message for managers who are struggling to keep up with today's ever-changing business climate: "Keep It Simple." In this paperback edition of The Power of Simplicity, Trout advocates the importance of paying attention to the basics and simplifying processes in order to stay focused on the core business at hand. Through case studies and interviews with successful executives, he shows managers how to cut through jargon, articulate their vision, and regain control of the vital elements of their business in order to make it thrive.According to Trout, the things that propose to streamline companies, like the ubiquitous "mission statements," often end up bogging down operations by introducing unnecessary complexity where a straightforward approach may be more effective. Trout cites Southwest Airlines, Intel, and Kohl's department stores among others as successful companies that have rejected showy trappings in favor of simplification. Bookseller Inventory # ABE_book_new_0071373322

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 16.60
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

6.

Trout, Jack
ISBN 10: 0071373322 ISBN 13: 9780071373326
New Quantity Available: 5
Seller
Chiron Media
(Wallingford, United Kingdom)
Rating
[?]

Book Description Book Condition: New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. Bookseller Inventory # NU-ING-00415784

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 12.93
Convert Currency

Add to Basket

Shipping: US$ 3.73
From United Kingdom to U.S.A.
Destination, Rates & Speeds

7.

Trout, Jack
Published by McGraw-Hill Education - Europe, United States (2001)
ISBN 10: 0071373322 ISBN 13: 9780071373326
New Paperback Quantity Available: 10
Print on Demand
Seller
The Book Depository
(London, United Kingdom)
Rating
[?]

Book Description McGraw-Hill Education - Europe, United States, 2001. Paperback. Book Condition: New. New edition. 221 x 150 mm. Language: English . Brand New Book ***** Print on Demand *****. Engaging.Trout practices what he preaches - Publishers Weekly . Compelling - Booklist . It s high time for businesses to replace complexity with common sense, argues corporate guru Jack Trout in this impassioned yet practical guide. The best-selling coauthor of the classic Positioning shows managers how to banish jargon, articulate their vision, simplify processes, and refocus on core issues - all without expensive consultants or money-wasting programs. The Power of Simplicity throws a life jacket of reality to readers drowning in management fads and wondering why their business isn t better. Trout and coauthor Steve Rivkin present guidelines for thinking in straightforward terms and cutting through ridiculous jargon. Marketing means turning simple ideas into strategy.Such concepts aren t too basic for Herb Kelleher of Southwest Airlines, Jack Welch of General Electric, and Andy Grove of Intel, to name a few successful CEOs who share their insights and war stories in these pages. Be a contrarian. Information? Too much can confuse you. Growth? It can hurt your business. It s time to look hard at knee-jerk assumptions and adjust your business practices accordingly. You ll examine how GM, Gillette, Volvo, Apple, and Xerox have either done so and been better for it or ignored these truths at their peril. Respect your people. Business ultimately lives or dies by people, not money. Trout s four chapters on People Issues are worth a library full of human resource tracts. Bookseller Inventory # APC9780071373326

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 16.75
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

8.

Trout, Jack
ISBN 10: 0071373322 ISBN 13: 9780071373326
New Paperback Quantity Available: 5
International Edition
Seller
PRIORITY BOOKS
(springfield, VA, U.S.A.)
Rating
[?]

Book Description Paperback. Book Condition: New. Softcover Book, Condition: New. 1st Edition. [Please Read Carefully Before Buying], This Is An International Edition. Printed In Black and White. , Book Cover And ISBN No May Be Different From US Edition. Restricted Sales Disclaimer Wordings Not For Sales In USA And Canada May Be Printed On The Cover Of The Book. Standard Shipping 7-14 Business Days. Expedited Shiping 4-8 Business Days. ***WE DO NOT ENTERTAIN BULK ORDERS.*** The Books May Be Ship From Overseas For Inventory Purpose. Bookseller Inventory # 320870

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 13.05
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

9.

Trout, Jack
ISBN 10: 0071373322 ISBN 13: 9780071373326
New Paperback Quantity Available: 1
International Edition
Seller
Nick Book House
(fresno, CA, U.S.A.)
Rating
[?]

Book Description Paperback. Book Condition: New. New Softcover International Edition, Printed in Black and White, Different ISBN, Same Content As US edition, Book Cover may be Different, in English Language. Bookseller Inventory # 13421

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 13.10
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

10.

Trout, Jack
Published by McGraw-Hill (2000)
ISBN 10: 0071373322 ISBN 13: 9780071373326
New Paperback Quantity Available: 1
Seller
Ergodebooks
(RICHMOND, TX, U.S.A.)
Rating
[?]

Book Description McGraw-Hill, 2000. Paperback. Book Condition: New. 1. Bookseller Inventory # DADAX0071373322

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 13.81
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

There are more copies of this book

View all search results for this book