The Wireless Web: How to Develop and Execute a Winning Wireless Strategy

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9780071373593: The Wireless Web: How to Develop and Execute a Winning Wireless Strategy

If the 1990s were the decade when everyone got a cell phone, then the 2000s will see folks using wireless applications for everything from surfing the Net to checking the refrigerator. Wireless used to be about just cell phones, but now everything is looking at going wireless. Announcements of mobile devices, wireless connectivity options, and things that are smarter than they have any right to be are the core of this year's rage. Follow the spectrum of wireless coverage - e-mail on the Palm, cell phone browsers, and nets that connect every gadget in your home. Tech companies are promising that we'll never have to be alone, ever again. We'll be forever connected to the ultimate power, that supreme cybergrid in the sky, by way of our Palm/Pocket/Handspring PDA. Besides phones, developers will spend plenty of time discussing wireless services for providing what has become the holy grail of the Net business: high-speed Internet access. Some of the hot topics: developing text-based Web browsers, delivering real-time stock quotes, and improving access to news, weather forecasts and electronic commerce. The big difference? Wireless executives want to deliver all those services to screens smaller than the average business card. They're also operating in a market where users - most of whom already have access to Web-enabled PCs - pay by the minute. The wireless movement caught mainstream America's attention with the largest initial public offering in US history, when AT&T Wireless Group raised a record US$10.6 billion through an offering of 360 million shares. The explosion of wireless technology and broadband connections should be a boon to businesses that broadcast live and archived events to PCs, TVs, set-top boxes, handheld computers and other wireless devices. Exclusive and compelling content is what draws people to a site. Businesses are already beginning to gauge the market for applications for next-generation mobile phones, high-speed wireless Internet services, and devices for networking household appliances. Bluetooth, a developing wireless standard for linking Internet-connected mobile computers, mobile phones and handheld devices, will be a prominent theme. About 1,300 companies are involved in developing Bluetooth specifications, including IBM, Intel, Lucent, Microsoft and Motorola. This book is an introduction to the "next big thing" in the world of e-commerce: wireless. It provides e-business executives with a foundation in wireless Web technology - from a business perspective - and a roadmap of how they can develop and execute a winning wireless strategy for their company. It discusses the domestic wireless market, as well as the Eurasian advantages. It identifies the key players and the technology behind the wonder of wireless. Each chapter ends with a condensed executive summary section that distills the chapter into three or four paragraphs. A sister web site will be created, providing the reader with links to the latest information related to wireless e-commerce.

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From the Back Cover:

Practical, Profitable Techniques to Secure a Stronghold in the Wireless Revolution

Wireless Web services are changing the way businesses and consumers interact with the Internet, with the marketplace, and with each other. The Wireless Web reveals in clear, non-technical language how you can develop and execute wireless strategies that complement your existing business efforts, strengthen relationships with your best customers­­and capitalize on the many possibilities in today's wireless technology revolution.

Praise for The Wireless Web

"Bryan Bergeron's book The Wireless Web provides a thorough and well-researched overview of the complex technological landscape surrounding the mobile Internet. The book also provides advice on how an enterprise should embrace these emerging technologies to competitive advantage."
­­Steven Peck
Worldwide Program Manager, Mobile Financial Services
Hewlett Packard

"Mr Bergeron compellingly captures the essence of the tremendous opportunities which result from the 'untethering' of the Web through wireless technologies, and then goes on to provide solid how-to advice to the executive seeking to build business around those opportunities. I recommend it highly."
­­Richard Bravman
Senior Vice President
GM Wireless Systems, Symbol

"The Wireless Web is a valuable guide for those participating in the race for the 'Wireless Wallet.' This book will help executives understand the core technical and economic constructs behind this vision."
­­Jim Balsillie
Chairman and Co-CEO
Research In Motion

"The Wireless Web is a practical, solution-oriented book, with just enough technology to allow an intelligent decision maker to make an informed choice. It provides an overview of the most relevant technologies in enough depth for the reader to understand the business implications of the technology."
­­From the Preface

The marriage of the Web and wireless communications technology impacts virtually every business on the globe. The Wireless Web reveals how it impacts your business, and explains in clear, easy-to-understand terms what you can do­­starting today­­to help your business gain access to the growing pool of wireless Web customers.

Written for non-technical executives and managers, The Wireless Web details how to take advantage of wireless Web possibilities in a clear, straightforward manner, explaining the key concepts and technologies involved. For ease of use and reference, this introduction to "the next big thing" in the world of eCommerce is divided into three sections:

  • Part I ­ Ether Business­­Provides an overview of the wireless industry from a non-technological, business perspective, exploring the moneymaking potential for wireless commerce
  • Part II ­ Wireless Wonders­­Provides a basic overview of the technologies relevant to the Web and wireless communications, allowing ebusiness executives to communicate with IT peers and vendors
  • Part III ­ Convergence­­Explores the convergence and synergy of wireless technologies and the Web­­particularly the eBusiness opportunities­­from technologic, economic, political, legal, and social perspectives

For both business and personal applications, wireless technology­­already firmly entrenched in Europe and Asia­­is just now making its mark in the United States. The Wireless Web explains how wireless technologies will change our entire business environment, and how companies of every type, in every arena and industry, can begin now to build the necessary foundations to take advantage of this exciting new competitive tool.

About the Author:

Bryan Bergeron has 20 years of practical business experience, as principal in several technology companies. His first software company, Home Health Software, developed and marketed several "firsts" in the computer industry. He is the recipient of numberous grants and awards for research and business development, and is on the SBIR's Review Board. He currently sits on the board of several technology companies, is the president of Archetype Technologies, Inc., a technology consulting firm, and Chief Scientist of Kurzweil Technologies, Inc. He lectures nationally on intellectual property, technology, and the integration of technology in the workplace. In addition to holding a medical degree and having completed a postdoctoral fellowship in informatics at Harvard/MIT, he teaches a business course on The Future of Information Technology, a graduate course for students at the Harvard graduate schools and MIT. He has written extensively on communications technology - on topics ranging from military defense systems, antenna design, digital signal processing, solid state component design, and wireless communications protocols, to the practical applications of surface acoustic wave devices and solid-state poer supply design - from a variety of perspectives, including future trends of technology. He has edited and contributed numberous chapters and articles in the ARRL Handbook, ARRL RFI Handbook, Communications Quarterly, Ham Radio, and QST, in which he specializes in making leading-adge technology understandable to non-technical readers, and for which he as won several awards. He is also editor in chief of e.MD and the author of The Eternal E-Customer: How Emotionally Intelligent Interfaces Can Create A Long-Lasting Customer

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