The Wireless Web: How to Develop and Execute a Winning Wireless Strategy - Hardcover

Bergeron, Bryan P.

Hardcover

ISBN 10: 0071373594 ISBN 13: 9780071373593

Publisher: McGraw-Hill, 2001

Synopsis

Develop and execute winning wireless strategies for your company Offering the prospect of instantaneous, cable-free Internet connectivity and an array of Web services to cell phones, handheld computers, and other mobile devices, wireless technology is already changing the way business is done, on and off the Web. If you’re a non-technical executive or manager who needs to get up to speed as quickly as possible on this "next big thing" in the world of eCommerce, you need Bryan Bergeron’s The Wireless Web. Writing from a business perspective, Bergeron fills you in on the key concepts and important technologies involved. You get a detailed look at the domestic wireless market as well as the European and Asian markets. Most importantly, he provides you with a complete blueprint for capitalizing on the new wave of eCommerce. A companion Web site gives you updates and links to other sites offering the latest information on the state of wireless eCommerce

About this title

About the Author

Bryan Bergeron has over 30 years' experience designing and working with wireless systems, and has been writing about leading-edge technology and envisioning the future for most of that time. He teaches at Harvard Medical School and MIT, is editor-in-chief of e.MD, technical editor of Postgraduate Medicine, among others. The author of over 250 articles and chapters on business and technology, The Eternal E-Customer: How Emotionally Intelligent Interfaces Can Create Long-Lasting Customer Relationships, The Hitchhiker's Guide to the Wireless Web, and several commercial software packages, including many "firsts" in the industry. He is president of Archetype Technologies, Inc., a technology consulting firm, and speaks internationally on a variety of technology and business issues.

From the Back Cover

Practical, Profitable Techniques to Secure a Stronghold in the Wireless Revolution

Wireless Web services are changing the way businesses and consumers interact with the Internet, with the marketplace, and with each other. The Wireless Web reveals in clear, non-technical language how you can develop and execute wireless strategies that complement your existing business efforts, strengthen relationships with your best customers­­and capitalize on the many possibilities in today's wireless technology revolution.

Praise for The Wireless Web

"Bryan Bergeron's book The Wireless Web provides a thorough and well-researched overview of the complex technological landscape surrounding the mobile Internet. The book also provides advice on how an enterprise should embrace these emerging technologies to competitive advantage."
­­Steven Peck
Worldwide Program Manager, Mobile Financial Services
Hewlett Packard

"Mr Bergeron compellingly captures the essence of the tremendous opportunities which result from the 'untethering' of the Web through wireless technologies, and then goes on to provide solid how-to advice to the executive seeking to build business around those opportunities. I recommend it highly."
­­Richard Bravman
Senior Vice President
GM Wireless Systems, Symbol

"The Wireless Web is a valuable guide for those participating in the race for the 'Wireless Wallet.' This book will help executives understand the core technical and economic constructs behind this vision."
­­Jim Balsillie
Chairman and Co-CEO
Research In Motion

"The Wireless Web is a practical, solution-oriented book, with just enough technology to allow an intelligent decision maker to make an informed choice. It provides an overview of the most relevant technologies in enough depth for the reader to understand the business implications of the technology."
­­From the Preface

The marriage of the Web and wireless communications technology impacts virtually every business on the globe. The Wireless Web reveals how it impacts your business, and explains in clear, easy-to-understand terms what you can do­­starting today­­to help your business gain access to the growing pool of wireless Web customers.

Written for non-technical executives and managers, The Wireless Web details how to take advantage of wireless Web possibilities in a clear, straightforward manner, explaining the key concepts and technologies involved. For ease of use and reference, this introduction to "the next big thing" in the world of eCommerce is divided into three sections:

• Part I ­ Ether Business­­Provides an overview of the wireless industry from a non-technological, business perspective, exploring the moneymaking potential for wireless commerce
• Part II ­ Wireless Wonders­­Provides a basic overview of the technologies relevant to the Web and wireless communications, allowing ebusiness executives to communicate with IT peers and vendors
• Part III ­ Convergence­­Explores the convergence and synergy of wireless technologies and the Web­­particularly the eBusiness opportunities­­from technologic, economic, political, legal, and social perspectives

For both business and personal applications, wireless technology­­already firmly entrenched in Europe and Asia­­is just now making its mark in the United States. The Wireless Web explains how wireless technologies will change our entire business environment, and how companies of every type, in every arena and industry, can begin now to build the necessary foundations to take advantage of this exciting new competitive tool.

Edition details

• Publisher: McGraw-Hill
• Publication date: 2001
• Language: English
• ISBN 10: 0071373594
• ISBN 13: 9780071373593
• Binding: Hardcover
• Number of pages: 272