Today¿s most successful companies never sit still. Even as they introduce their newest e-business initiatives, their next generation of improvements is already near completion. Traditional organizations¿especially larger, low-tech businesses¿must reinvent themselves if they are to hold their positions against these new business competitors. The Seven Steps to Nirvana leads managers through the systematic stages needed to transform traditional businesses¿regardless of their industries¿into fierce competitors. Combining hard-hitting analyses with case studies of businesses that made the transition, this concrete, practical tour de force opens readers¿ minds to: Essential differences between e-commerce and e-business The evolutionary stages of e-business intervention Strategies to overcome inertia and organize for speed Written by one of BusinessWeek's 25 most influential e-business innovators, The Seven Steps to Nirvana is a trove of innovative techniques for brick-and-mortar businesses to meet--and overcome--the challenges of today's faster, nimbler e-upstarts.
"synopsis" may belong to another edition of this title.
While some might find the title's promise of transcendental beatitude a trifle overreaching, The Seven Steps to Nirvana nonetheless provides some excellent insight into the design and implementation of an e-business game plan at "low-tech, smokestack" companies that have heretofore shied away from cyber-strategies. Mohan Sawhney, the McCormick Tribune Professor of Electronic Commerce and Technology at Northwestern University's Kellogg Graduate School of Management, and Jeff Zabin, a consultant, writer, and speaker, have produced a thought-provoking yet practical entry point for senior managers and other leaders at these firms. The book progresses from creating an overarching initial vision and initiating other critical preliminary preparations to "putting your money where your mouth is, and getting people in the organization to embrace the oft-threatening new world of e-business." Particularly notable are sections on "thinking like an architect (to) open your mind to new possibilities for business innovation" and mitigating channel conflict--or "dissension among the existing institutions"--by making sure the electronic enhancements you are about to append are truly synchronized complements to what you already have. The ideas behind it all are solid and, perhaps most commendably, are anchored to the needs of a real-world customer base. --Howard Rothman
Insights and Frameworks for Transforming Traditional Bricks-and-Mortar Operations into Fast-Responding, Customer-Centered Companies
"This book provides the best roadmap I have seen for harnessing the power of e-business to leverage your company's advantages. Sawhney and Zabin present customer-centered business models for an e-enabled world, a refreshing change from technology-centered books."
Philip Kotler
S. C. Johnson & Son Distinguished Professor of International Marketing
Kellogg Graduate School of Management
"In a clear and compelling style, Sawhney and Zabin provide a cogent roadmap to navigate the challenging world of e-business without losing sight of the timeless elements of management."
Ravi Kalakota, Ph.D.
CEO, E-Business Strategies
Author, E-Business 2.0: Roadmap for Success
"The Seven Steps to Nirvana is an invaluable compass for enterprises as they chart their course on digital strategy. It stands tall above the hype and confusion surrounding e-business."
Melvyn E. Bergstein
Chairman and CEO
DiamondCluster International
"When I took a look at Boeing's interaction costs and discovered that e-enabling the business could save as much as 50 percent, I became an instant believer. Anyone still sitting on the fence ought to read this book."
Phil Condit
Chairman and CEO
The Boeing Company
"Mohan Sawhney has provided inspiration to me and my colleagues. This book is written for real managers in real business."
Jack M. Greenberg
Chairman and CEO
McDonald's Corporation
"To date, the incursion of e-business skirmishes has been perpetuated for the most part by startups, technology companies, and the so-called early adopters among the Global 2000. But soonjust as all disruptive innovations tend to experience a lag time to mainstream acceptancethe real revolution will begin, with the lion's share of low-tech, smokestack businesses finally getting religion! Rather than preach to the converted, this book is targeted to senior managers and leaders of these latter companies. To borrow a phrase from Apple Computer, this book is e-business for the 'rest of us.' There are no Ciscos and Dells here. ... In this book, we focus on real people and real businesses in mundane sectors of the economy. ... For them, this book lays out a systematic approach for exploiting the new possibilities of e-business."
From the Introduction
In the world of e-business, "e" is just the means. "Business" is the end. The fundamentals of business have not changed. Firms still win by creating superior value for their customers and by building superior business architectures. Executives who lose sight of this factwhether due to technology, bureaucracy, or the gold-rush mentalityrisk becoming disoriented and even lost.
The Seven Steps to Nirvana is a compass for senior executives as they embark on the journey of e-business transformation. Tested before thousands of executives, whose collective insights helped shape its content, this visionary book provides a systematic roadmap for the steps needed to convert large, established companies into fierce, twenty-first-century competitors.
Steeped in ancient wisdom, grounded in a powerful array of sense-making frameworks, and brought to life through dozens of real-world examples, The Seven Steps to Nirvana brings clarity and insight to a wide range of strategic issues, including:
The Seven Steps to Nirvana is more than just another "e-business book." It is, in fact, a strategy book for the new world of business. It shows how to weave technology, strategy, processes, infrastructure, and organizational issues into a rich tapestry to create the businesses of the future. And it reminds us that e-business is ultimately business, by putting customers at the front and center of e-business initiatives.
"This book provides the best roadmap I have seen for harnessing the power of e-business to leverage your company's advantages. Sawhney and Zabin present customer-centered business models for an e-enabled world, a refreshing change from technology-centered books."
Philip Kotler
S. C. Johnson & Son Distinguished Professor of International Marketing
Kellogg Graduate School of Management
"In a clear and compelling style, Sawhney and Zabin provide a cogent roadmap to navigate the challenging world of e-business without losing sight of the timeless elements of management."
Ravi Kalakota, Ph.D.
CEO, E- Business Strategies
Author, E-Business 2.0: Roadmap for Success
"The Seven Steps to Nirvana is an invaluable compass for enterprises as they chart their course on digital strategy. It stands tall above the hype and confusion surrounding e-business."
Melvyn E. Bergstein
Chairman and CEO
DiamondCluster International
"When I took a look at Boeing's interaction costs and discovered that e-enabling the business could save as much as 50 percent, I became an instant believer. Anyone still sitting on the fence ought to read this book."
Phil Condit
Chairman and CEO
The Boeing Company
"Mohan Sawhney has provided inspiration to me and my colleagues. This book is written for real managers in real business."
Jack M. Greenberg
Chairman and CEO
McDonald's Corporation
"Sawhney and Zabin present an excellent, customer-focused framework for guiding every company's inevitable foray into the world of e-business. The book could become the premier strategic guidebook for planning and managing e-business initiatives within traditional companies."
Patrick G. Ryan
Chairman and CEO
Aon Corporation
"Mohan Sawhney has emerged as a true e-business visionary. He and Jeff Zabin have written a must-have book for anyone intent on winning in the changing business environment.... It's clear, comprehensive, and compelling."
Paula Sneed
Group Vice President and President of E-Commerce and Marketing Services
Kraft Foods
"Sawhney and Zabin illuminate the pathway with the bright and steady light of a customer-centered business model, rather than the flash of the tech revolution."
Michael A. Volkema
Chairman, President, and CEO
Herman Miller, Inc.
"After reading The Seven Steps to Nirvana, I now know this is much more than an eBusiness bookit is an innovative blueprint for all managers confronting the new challenges of the Internet economy from the reality of their existing company."
James J. O'Connor
Retired Chairman and CEO
Unicom Corporation
"Using rich metaphors and an engaging style, this book gives wise counsel to established companies on thinking strategically about e-business. The authors shatter many popular misconceptions and myths about e-business, and show how to place customers at the front and center of your e-business strategy."
Earnest W. Davenport, Jr.
Chairman and CEO
Eastman Chemical Company
"Seven Steps is at once deeply insightful and immensely practical. It beautifully illustrates, with many real-life examples and lasting images, how to seamlessly blend the 'hard' business issues with the 'soft' people and leadership issues. The wisdom in this book hit me like a ton of clicks!"
Deepak Sethi
Vice President, Executive & Leadership Development
The Thomson Corporation
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