The Product Manager's Field Guide : Practical Tools, Exercises, and Resources for Improved Product Management

3.4 avg rating
( 30 ratings by Goodreads )
 
9780071410595: The Product Manager's Field Guide : Practical Tools, Exercises, and Resources for Improved Product Management
View all copies of this ISBN edition:
 
 

The ideal companion to the author's bestselling The Product Manager's Handbook, The Product Manager's Field Guide expands upon the overview and the responsibilities of product managers and delves into specific skills, abilities, and competencies to help them improve their performance. It provides readers with tools and exercises for functions such as marketing, planning, forecasting, and new product development and offers step-by-step instructions for activities designed to monitor and assess product-planning efforts.

"synopsis" may belong to another edition of this title.

From the Back Cover:

The first all-in-one guide to the techniques and tools of today's top product managers

Linda Gorchels's bestselling The Product Manager's Handbook introduced thousands of professionals to the expanding roles and responsibilities of a product manager in today's demanding marketplace. Now, in The Product Manager's Field Guide, Gorchels explores the specific skills, abilities, and competencies that separate the outstanding product manager from the average and provides you with a detailed action plan for becoming a product manager capable of creating consistent customer delight and long-term competitive advantage.

The Product Manager's Field Guide tells you everything you need to know to create a clear vision and strategy for any product or service and then drive that vision throughout all levels of your organization and the marketplace. Look to it for:

  • Wide-ranging exercises and self-assessments for developing and rating your skills and competencies
  • Tools and action steps for using your skills to enhance customer satisfaction and competitive position
  • The five competencies of a top-performing product manager--and ways to practice and incorporate them into your daily routine

Today's best product managers must have the skills, vision, and flexibility of a start-up entrepreneur--even when they work for a Fortune 100 company! The Product Manager's Field Guide is a step-by-step action guide for learning and developing those skills and building a product management career that is productive, profitable, and professionally rewarding.

About the Author:

Linda Gorchels has extensive experience as a product and marketing manager and is currently managing director of executive marketing seminars in the executive education department of the school of business, University of Wisconsin-Madison. She is the author of the bestselling The Product Manager's Handbook.

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Linda Gorchels
Published by McGraw-Hill Education (2003)
ISBN 10: 0071410597 ISBN 13: 9780071410595
New Softcover Quantity Available: 1
Seller:
Irish Booksellers
(Portland, ME, U.S.A.)
Rating
[?]

Book Description McGraw-Hill Education, 2003. Condition: New. book. Seller Inventory # M0071410597

More information about this seller | Contact this seller

Buy New
US$ 22.50
Convert currency

Add to Basket

Shipping: US$ 3.27
Within U.S.A.
Destination, rates & speeds

2.

Gorchels, Linda
Published by McGraw-Hill Education 5/19/2003 (2003)
ISBN 10: 0071410597 ISBN 13: 9780071410595
New Paperback or Softback Quantity Available: 10
Seller:
BargainBookStores
(Grand Rapids, MI, U.S.A.)
Rating
[?]

Book Description McGraw-Hill Education 5/19/2003, 2003. Paperback or Softback. Condition: New. Product Manager's Fieldguide. Book. Seller Inventory # BBS-9780071410595

More information about this seller | Contact this seller

Buy New
US$ 25.89
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds

3.

Linda Gorchels
Published by McGraw-Hill Education - Europe, United States (2003)
ISBN 10: 0071410597 ISBN 13: 9780071410595
New Paperback Quantity Available: 10
Seller:
Book Depository International
(London, United Kingdom)
Rating
[?]

Book Description McGraw-Hill Education - Europe, United States, 2003. Paperback. Condition: New. Language: English. Brand new Book. This is the first all-in-one guide to the techniques and tools of today's top product managers. Linda Gorchels' bestselling "The Product Manager's Handbook" introduced thousands of professionals to the expanding roles and responsibilities of a product manager in today's demanding marketplace. Now, in "The Product Manager's Field Guide", Gorchels explores the specific skills, abilities, and competencies that separate the outstanding product manager from the average and provides you with a detailed action plan for becoming a product manager capable of creating consistent customer delight and long-term competitive advantage. "The Product Manager's Field Guide" tells you everything you need to know to create a clear vision and strategy for any product or service and then drive that vision throughout all levels of your organization and the marketplace.Look to it for: wide-ranging exercises and self-assessments for developing and rating your skills and competencies; tools and action steps for using your skills to enhance customer satisfaction and competitive position; the five competencies of a top-performing product manager - and ways to practice and incorporate them into your daily routine; and, today's best product managers must have the skills, vision, and flexibility of a start-up entrepreneur--even when they work for a Fortune 100 company!"The Product Manager's Field Guide" is a step-by-step action guide for learning and developing those skills and building a product management career that is productive, profitable, and professionally rewarding. Seller Inventory # APC9780071410595

More information about this seller | Contact this seller

Buy New
US$ 27.48
Convert currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, rates & speeds

4.

Linda Gorchels
Published by McGraw-Hill Education (2003)
ISBN 10: 0071410597 ISBN 13: 9780071410595
New Quantity Available: > 20
Print on Demand
Seller:
Paperbackshop-US
(Wood Dale, IL, U.S.A.)
Rating
[?]

Book Description McGraw-Hill Education, 2003. PAP. Condition: New. New Book. Shipped from US within 10 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Seller Inventory # IQ-9780071410595

More information about this seller | Contact this seller

Buy New
US$ 23.79
Convert currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, rates & speeds

5.

Linda Gorchels
Published by McGraw-Hill Education - Europe, United States (2003)
ISBN 10: 0071410597 ISBN 13: 9780071410595
New Paperback Quantity Available: 10
Seller:
The Book Depository
(London, United Kingdom)
Rating
[?]

Book Description McGraw-Hill Education - Europe, United States, 2003. Paperback. Condition: New. Language: English. Brand new Book. This is the first all-in-one guide to the techniques and tools of today's top product managers. Linda Gorchels' bestselling "The Product Manager's Handbook" introduced thousands of professionals to the expanding roles and responsibilities of a product manager in today's demanding marketplace. Now, in "The Product Manager's Field Guide", Gorchels explores the specific skills, abilities, and competencies that separate the outstanding product manager from the average and provides you with a detailed action plan for becoming a product manager capable of creating consistent customer delight and long-term competitive advantage. "The Product Manager's Field Guide" tells you everything you need to know to create a clear vision and strategy for any product or service and then drive that vision throughout all levels of your organization and the marketplace.Look to it for: wide-ranging exercises and self-assessments for developing and rating your skills and competencies; tools and action steps for using your skills to enhance customer satisfaction and competitive position; the five competencies of a top-performing product manager - and ways to practice and incorporate them into your daily routine; and, today's best product managers must have the skills, vision, and flexibility of a start-up entrepreneur--even when they work for a Fortune 100 company!"The Product Manager's Field Guide" is a step-by-step action guide for learning and developing those skills and building a product management career that is productive, profitable, and professionally rewarding. Seller Inventory # APC9780071410595

More information about this seller | Contact this seller

Buy New
US$ 29.78
Convert currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, rates & speeds

6.

Gorchels, Linda
Published by McGraw-Hill Education
ISBN 10: 0071410597 ISBN 13: 9780071410595
New PAPERBACK Quantity Available: > 20
Seller:
Russell Books
(Victoria, BC, Canada)
Rating
[?]

Book Description McGraw-Hill Education. PAPERBACK. Condition: New. 0071410597 Special order direct from the distributor. Seller Inventory # ING9780071410595

More information about this seller | Contact this seller

Buy New
US$ 30.00
Convert currency

Add to Basket

Shipping: US$ 7.00
From Canada to U.S.A.
Destination, rates & speeds

7.

Linda Gorchels
Published by McGraw-Hill (2003)
ISBN 10: 0071410597 ISBN 13: 9780071410595
New Paperback Quantity Available: 1
Seller:
Ergodebooks
(RICHMOND, TX, U.S.A.)
Rating
[?]

Book Description McGraw-Hill, 2003. Paperback. Condition: New. 1. Seller Inventory # DADAX0071410597

More information about this seller | Contact this seller

Buy New
US$ 33.65
Convert currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, rates & speeds

8.

Linda Gorchels
Published by McGraw-Hill Education (2003)
ISBN 10: 0071410597 ISBN 13: 9780071410595
New Quantity Available: > 20
Print on Demand
Seller:
Books2Anywhere
(Fairford, GLOS, United Kingdom)
Rating
[?]

Book Description McGraw-Hill Education, 2003. PAP. Condition: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Seller Inventory # IQ-9780071410595

More information about this seller | Contact this seller

Buy New
US$ 26.05
Convert currency

Add to Basket

Shipping: US$ 11.89
From United Kingdom to U.S.A.
Destination, rates & speeds

9.

Gorchels, Linda
Published by McGraw-Hill Education
ISBN 10: 0071410597 ISBN 13: 9780071410595
New PAPERBACK Quantity Available: 1
Seller:
Cloud 9 Books
(Wellington, FL, U.S.A.)
Rating
[?]

Book Description McGraw-Hill Education. PAPERBACK. Condition: New. 0071410597 New Condition. Seller Inventory # NEW99.3012642

More information about this seller | Contact this seller

Buy New
US$ 59.99
Convert currency

Add to Basket

Shipping: US$ 4.99
Within U.S.A.
Destination, rates & speeds

10.

Linda Gorchels
Published by McGraw-Hill Professional 2003-05-01 (2003)
ISBN 10: 0071410597 ISBN 13: 9780071410595
New Quantity Available: 5
Seller:
Chiron Media
(Wallingford, United Kingdom)
Rating
[?]

Book Description McGraw-Hill Professional 2003-05-01, 2003. Condition: New. Brand new book, sourced directly from publisher. Dispatch time is 4-5 working days from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. Seller Inventory # NU-ING-00416339

More information about this seller | Contact this seller

Buy New
US$ 26.40
Convert currency

Add to Basket

Shipping: US$ 39.62
From United Kingdom to U.S.A.
Destination, rates & speeds

There are more copies of this book

View all search results for this book