Jumpstart your MMS application development. Perfect for building multimedia messaging APPs that work on media - capable handsets worldwide, this guide provides a thorough tutorial in MMS programming interfaces, applications, and distribution - putting you steps ahead in delivering today's hottest mobile applications. Wireless software expert Scott Guthery teams with mobile commerce specialist Mary Cronin to show you how to: design, build, and integrate MMS messaging into your application environment; preview your applications with a 'build it yourself' MMS testing platform ; create code that harnesses the profit power of synchronized animated graphics and audio for mobile messaging; kick off your own applications with step-by-step examples and sample code; make a business case for content-rich mobile applications; partner with application aggregators, content providers, and MMS infrastructure vendors to accelerate adoption of your apps.This book is for you if - you want a one-stop resource on MMS application design, development, and integration; you are building multimedia apps for a variety of mobile devices; you need to understand the business and distribution models for MMS services; you want to see some sample code for compelling MMS applications; you are looking for detailed technical information on MMS messages; you develop content for wireless carriers or wireless media providers; you want to learn from the early adopters of multimedia wireless services; and you need comprehensive answers on MMS interfaces and standards. Other books offer application overviews. "Developing MMS Applications" gets you writing code.
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Scott Guthery is CTO of Mobile-Mind, a wireless applications and software development firm headquartered in Boston, Massachusetts. He is also co-author of the popular Mobile Application Development with SMS and the SIM Toolkit and the definitive Smart Cards: The Developer's Toolkit. An active contributor to international wireless standards groups, Guthery chairs the Architecture Working Group of ETSI's Smart Card Platform Project. Prior to founding Mobile-Mind, he led the development of the first Java Card(TM) at Schlumberger and the Smart Card for Windows operating system at Microsoft.
Mary Cronin is President of Mobile-Mind and co-author of Mobile Application Development with SMS and the SIM Toolkit. She is also the author of numerous books and articles on business on the Internet, e-commerce, and mobile commerce, including Doing Business on the Internet and Unchained Value. Dr. Cronin serves on the Engineering Advisory Board of the Aurora Funds, a venture firm in North Carolina.
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