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Synopsis
Copywriters need the ability to get their message across in a host of different mediums. Fully revised for today's practical copywriting requirements, Teach Yourself Copywriting reveals some of advertising's greatest creative secrets. From planning to implementation, it guides readers step-by-step through copywriting skills for a range of disciplines, including the most up-to-date information on the Internet, radio and TV, business-to-business, public relations, recruitment, and charities. Featured are practical exercises, summaries, and quick tips that allow readers to practice their skills, along with a list of useful addresses.
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About the Author
J. Jonathan Gabay is an award-winning copywriter and the director of gabaynet.com, a creative marketing consultancy firm.
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Teach Yourself Copywriting
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Teach Yourself - Copywriting
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Teach Yourself - Copywriting
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Teach Yourself Copywriting
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Paperback. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 0.69. Seller Inventory # G0071426574I4N00
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Teach Yourself Copywriting
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Teach Yourself Copywriting
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Paperback. Condition: Good. No Jacket. Former library book; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 0.69. Seller Inventory # G0071426574I3N10
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Teach Yourself Copywriting
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Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 0.69. Seller Inventory # G0071426574I3N00
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Teach Yourself Copywriting
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
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Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 0.69. Seller Inventory # G0071426574I3N00
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Teach Yourself Copywriting
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Teach Yourself Copywriting
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