Secrets from the Innovation Room: How to Create High-Voltage Ideas That Make Money, Win Business, and Outwit the Competition - Softcover

Allison, Kay

Softcover

ISBN 10: 0071443754 ISBN 13: 9780071443753

Publisher: McGraw Hill, 2004

Synopsis

Proven techniques for coming up with creative and profitable ideas--every time

Everyone is naturally creative; the key lies in knowing how to tap into that inner creativity anytime, anywhere, and for any reason. Secrets from the Innovation Room explains how the creative process is learnable, just like any other skill. It debunks long-held myths and mysteries, replacing them with a step-by-step process for coming up with innovative, hero-making, and profitable ideas on demand.

Author Kay Allison has years of firsthand experience drawing creativity from others. She uses this knowledge to deliver a results-focused book that stops the "I'm not creative" argument in its tracks. Work sheets, self-tests, examples, and more show you how to consistently come up with ideas that make money--and drive careers forward-- as you:

• Recognize and avoid the 10 Enemies of Ideas and Innovation
• Learn and use proven problem-solving techniques in any situation
• Loosen up creative juices to get ideas flowing

About this title

About the Author

Kay Allison is founder of The Energy Annex, a marketing innovation and consulting firm that shows clients including Avon, Kraft Foods, Nestle, and others how to create new, revenue-generating ideas. Allison is the executive in residence for Northwestern University's graduate Integrated Marketing Communications program, and has been quoted in leading publications including the Los Angeles Times, Investor's Business Daily, the Chicago Sun-Times, and the Economist.

From the Back Cover

Learn how to generate innovative ideas with "break the board" thinking

Whether you believe it or not, you are naturally creative; the secret lies in knowing how to tap into your inner creativity. Secrets from the Innovation Room takes the mystery out of the creative process, describing a new way of thinking you can use to produce fresh, practical, money-making ideas guaranteed to revolutionize your firm's strategies and products and drive its growth.

Secrets from the Innovation Room details proven techniques for producing high-voltage concepts from your right brain, then using your left brain to shape them into useful solutions. This thought-stimulating guidebook features:

• Pages meant to be scribbled on, ripped out, rearranged--whatever it takes to get your creative juices flowing
• Self-tests, exercises, and other tools designed to help you isolate and eliminate your barriers to creativity
• The 10 Enemies of Innovation­­--How to recognize and avoid them

You've spent your entire life struggling against the notion that only other people are creative and the time has come to break away. Let Secrets from the Innovation Room show you how to bring your natural creativity to the forefront by implementing a step-by-step process for producing profitable, hero-making ideas--whenever, wherever, and "whyever" you need them.

Edition details

• Publisher: McGraw Hill
• Publication date: 2004
• Language: English
• ISBN 10: 0071443754
• ISBN 13: 9780071443753
• Binding: Paperback
• Edition number: 1
• Number of pages: 192