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Dimensional Selling: Using the Breakthrough Q4 Approach to Close More Sales: Using the Breakthrough Q4 Approach to Close More Sales - Hardcover

 
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Synopsis

A powerful, behavioral-based approach to closing sales

Called dimensional selling, the Q4 model evaluates customers' specific behavioral patterns. It enables sales professionals to tailor presentations to personality traits, thereby forging strong bonds of trust and enduring relationships with customers. Psychologists Victor Buzzotta and Robert Lefton present this proven sales approach based on behavioral science that is guaranteed to give sales professionals an unbeatable competitive edge. Drawing upon their work...

From the Publisher

Victor R. Buzzotta, Ph.D., and Robert E. Lefton, Ph.D. (St. Louis, MO) are the chairman of the board, and president and CEO respectively, of Psychological Associates, a sales and management consultancy to the Fortune 100.

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A powerful, behavioral-science-based approach to closing sales and building customer loyalty

In today's super-competitive selling environment, trust is often the key to making a sale. But earning your customers' trust and building long-term relationships with them requires a unique set of selling skills based on sound psychological principles. Written by psychologists Victor Buzzotta and Robert Lefton, this book arms you with those skills and much more.

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  • PublisherMcGraw-Hill Education
  • Publication date2004
  • ISBN 10 0071447334
  • ISBN 13 9780071447331
  • BindingHardcover
  • LanguageEnglish
  • Edition number1
  • Number of pages256

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Buzzotta, Victor; Lefton, R. E.
Published by McGraw-Hill Education, 2004
ISBN 10: 0071447334 ISBN 13: 9780071447331
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Buzzotta, Victor
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ISBN 10: 0071447334 ISBN 13: 9780071447331
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ISBN 10: 0071447334 ISBN 13: 9780071447331
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