THE MCGRAW-HILL EXECUTIVE MBA SERIES
Readers look to The McGraw-Hill Executive MBA series for straight-talking, technique-filled books written by frontline executive education professors and modeled after the programs of top business schools.
Strategic Marketing Management provides a logical approach for developing and positioning corporate and product brands and skillfully managing those brand positions over time. Case studies and examples illustrate how to maximize benefits from a "first-mover" strategy, navigate a brand extension, set priorities when establishing brand meanings, and more.
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A one-volume, MBA-level course for designing and implementing a customer-focused, "means-end" marketing program
"Mark Parry has written a book on developing strategy from the perspective of means-end theory, using techniques that have demonstrated ability to create superior results. It is combat tested, proven in the trenches of marketing campaigns around the world."
--John A. Norton, vice president, The Connaught Group, Ltd.
Strategic Marketing Management outlines a customer-based marketing program that will help you identify your most profitable target customers and position your product or service to matter to those customers.
This handy edition of the popular McGraw-Hill Executive MBA Series hardcover title will provide you with the insights and strategies you need to:
Look for these other value-packed paperback titles in the McGRAW-HILL EXECUTIVE MBA SERIES:
Corporate Strategy * Entrepreneurial Management * Managerial Leadership * Sales Management
Mark E. Parry has served as a course head of the MBA first-year marketing course and the second-year marketing strategy elective at the University of Virginia's Darden School of Business.
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Book Description Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR005348360
Book Description Paperback. Condition: Very Good. Strategic Marketing Management: The McGraw-Hill Executive MBA Series This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780071450935
Book Description Condition: Very Good. 1680344722. 4/1/2023 10:25:22 AM. Seller Inventory # U9780071450935
Book Description Paperback. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780071450935
Book Description Condition: Very Good. Ships from the UK. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # 21355421-6
Book Description Condition: Used. pp. 274 1st Edition. Seller Inventory # 263123061
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