This is a motivational guide to profiting from the 54 billion dollar a year direct mail business. William Bond brings 25 years of mail order experience to this book, providing readers with realistic advice and solid plans for succeeding in home mail order-while incurring minimal financial risk. Bond takes the reader through every step: selecting a marketable product or service, identifying the customer and advertising medium, creating a dynamic offer, advertising and promotion, and getting the most from the printing budget. The book also includes complete coverage of mail classifications and postal rates, ways to maintain effective customer relations, and how to satisfy legal requirements. Bond provides all the essentials for winning in the exciting and potentially lucrative world of mail order.
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