24 vital lessons on steering your business through the world's biggest emerging market
Catapulted onto the world stage by a daring reform agenda, present-day China is the manifestation of an experiment unique in human history. Its astonishing economic ascent and rapidly expanding consumer market has captured the world's attention. Bristling with amazing opportunities which may conceal considerable risks, engaging with China is inescapable for many firms. How to Do Business in China highlights 24 lessons that will facilitate your entry into the burgeoning new economy. Tips on avoiding common mishaps and enhancing your preparedness are outlined. You'll learn the importance of:
This explosive and largely untapped marketplace replete with idiosyncrasies is a dominant force shaping the 21st century. How to Do Business in China will sensitize you to the issues as it clearly depicts the challenges ahead.
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Nick Dallas, PhD, is a China-watcher and well-traveled current affairs enthusiast with a multidisciplinary background. He is currently the national sales manager of McGraw-Hill Australia's professional trade division.
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Seller: Barclay Books, York, WA, Australia
Hardback. 1. Highlights 24 lessons that can facilitate a corporation's entry into China. From culture cues and negotiating style to assessing risk and protecting your copyrights and trademarks, this title gives the reader the basic steps needed to plan effectively and efficiently. McGraw Hill, 2008. A very good copy only marked by some pencil marginalia. The d/w is very good but with a small tear midway down the spine. Seller Inventory # 4491364
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