Integrate business intelligence directly into day-to-day business processes by presenting analytic reports to end users in applications. Oracle CRM On Demand Embedded Analytics shows you how to link and embed reports throughout Oracle CRM On Demand. This Oracle Press guide explains how to plan, design, and develop reports; make them available through hyperlinks; and embed reports in a variety of locations easily accessible to end users. Real-world examples and time-saving tips are included throughout this practical resource.
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Michael D. Lairson is Manager of Business Intelligence Services with Intelenex, an Oracle partner, and works directly with customers implementing CRM On Demand. He is the author of Oracle CRM On Demand Reporting and Oracle CRM On Demand Dashboards, both from Oracle Press, and is considered the foremost resource for report development and training in Oracle CRM On Demand reporting. Michael worked for Siebel Systems/Oracle for nearly eight years where he played a key role in the development of the Advanced Analytics Workshop training offered by Oracle.
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