The Optimization Edge: Reinventing Decision Making to Maximize All Your Company's Assets

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9780071746571: The Optimization Edge: Reinventing Decision Making to Maximize All Your Company's Assets

Steve Sashihara's book offers a groundbreaking approach to decision making. Using the newest advances in mathematics and computer software, companies can fully maximize their assets at every decision point. The Optimization Edge quickly introduces readers to this strategy in clear, nontechnical terms, with examples from the trenches.

Based on Steve's extensive experience working with major corporations across the industrial landscape, the book analyzes a variety of companies that are working on the frontier of Optimization. These multi-national organizations employ Optimization--which is also known as Business Analytics, Advanced Analytics and Operations Research--to make time-sensitive, complex decisions that drive up market share and profitability.

"For executives who don't have an optimization strategy, this book is a must read," says Jim Goodnight, CEO of SAS. "There's a good chance that the competition already has an active optimization battle plan--and the bottom-line savings to prove it."

The Optimization Edge provides real-life examples of Optimization, drawn from some of the most successful corporations--and optimizers--in the world. Top executives share their insights into the tremendous production and profit benefits of Optimization, while telling readers how to avoid pitfalls along the way. 

The book is written for a nontechnical business audience interested in moving from cut-back management to value creation and from decision making "by ear" to data-driven strategies that combine high-end algorithms with human judgment.

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From the Author:

Optimization can be an intimidating word, at least for business executives. I wanted to explain in language they could understand--and that language begins with the kind of bottom-line results you can achieve--what Optimization is, what it uniquely adds to an organization's decision-making capability, and how they can go about exploiting its potential.

How can executives improve their game using Optimization to make decisions? Since I write for an executive audience, my focus is on relating the experiences of a forward- thinking breed of executives who have begun to distance their companies from competitors by deploying Optimization to make complex judgments about the best way to deploy assets.

Biggest challenge facing executives who are considering acquiring Optimization capability?  For one, getting over Optimization fright--the notion that Optimization is too complicated and is strictly for software geeks. In fact, executives need not--and should not--immerse themselves in the technical details. A basic understanding of the principals of Optimization and the kinds of problems it can solve is what's important. One other challenge: to convince senior executives that Optimization is not a substitute for their decision-making responsibilities, but a way for them to harness their judgment and experience, along with massive amounts of data, to make better decisions.

Most significant challenge in writing The Optimization Edge?  Telling, accurately and fairly, the stories of both client and nonclient companies that appear in the book, such as Amazon, McDonald's, SAS, UPS, and many others, was a challenge. And I promised myself not to have a single formula in the book--a commitment I almost lived up to. There is one easy-to-understand formula. I guess I just couldn't resist temptation!

Greatest reward in helping clients to optimize?  You have to understand that Optimization is not merely a technology, but a set of principles and a way of thinking about the key issues of the business--the way assets are managed, the way problems get solved and decisions made, the way data is put to use, and the way human resources are deployed. There's no greater reward than watching executives experience, for the first time, the lightning bolt of results that come from Optimization. But equally satisfying is watching the change in culture that takes place. Optimizing organizations put highest value on staking out the best solutions to strategic and operational challenges. No question, both these keep me going!

From the Inside Flap:

The Definitive Guide to Optimizing Your Assets

In these challenging economic times, more and more companies have turned to "cut-back management" to ensure their survival.  But how do some manage to outshine their competitors--and even grow--during downturns?  How does Google outsearch the other search engines?  How does McDonald's McClobber the competition?  More important, how can you increase your company's profits without downsizing?

The answer is Asset Optimization.This groundbreaking approach to decision making utilizes the latest advances in mathematics and computer software.  Optimization expert Steve Sashihara shows you how to squeeze every ounce of value from your company, even under "perfect storm" conditions.  You'll learn how to:

* Drive up your company's value--even in a downturn
* Re-allocate your resources--for maximum performance
* Streamline your company--and stay ahead of the competition
* Optimize your assets--for long-term growth

A proven, practical, and workable alternative to "corporate anorexia," Optimization is your best option for dealing head-on with marketplace volatility and resource scarcity.

"About this title" may belong to another edition of this title.

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Book Description McGraw-Hill Education - Europe, United States, 2011. Hardback. Book Condition: New. 231 x 160 mm. Language: English . Brand New Book. Why downsize when you can optimize? At McDonald s our focus has always been on providing maximum value to customers through optimal quality and tight cost management, which is why Optimization has become such a pivotal concept for us. Steve Sashihara s book brings the concept to life. (Kenneth M. Koziol, Corp. Senior Vice President, Innovation and Design, McDonald s Corp). Steve Sashihara convincingly demonstrates how the application of advanced quantitative techniques can significantly improve day-to-day decision making, which is what we have done at Quad/Graphics. (Dave Blais, Executive Vice President, Quad/Graphics). The Optimization Edge is a powerful book that will change the way organizations make decisions and manage their assets. (Frances Hesselbein, President and CEO, Leader to Leader Institute; Recipient, Presidential Medal of Freedom). At UPS, the optimization edge has given us a competitive advantage. It enables us to solve problems of great complexity seamlessly and with increased velocity, resulting in smarter decisions and ultimately bringing greater value to our customers. (Chuck Holland, Vice President of Industrial Engineering, UPS). About the Book: In these challenging economic times, more and more companies have turned to cut-back management to ensure their survival. But how do some manage to outshine their competitors - and even grow - during downturns? How does Google outsearch the other search engines? How does McDonald s McClobber the competition? And more important, how can you increase your company s profits without downsizing? The answer is Asset Optimization. This groundbreaking approach to decision making utilizes the latest advances in mathematics and computer software. Optimization expert Steve Sashihara shows you how to squeeze every ounce of value from your company, even under perfect storm conditions. You ll learn how to: drive up your company s value - even in a downturn; re-allocate your resources - for maximum performance; streamline your company - and stay ahead of the competition; and, optimize your assets - for long-term growth. A proven, practical, and workable alternative to corporate anorexia, Optimization is your best option for dealing head-on with marketplace volatility and resource scarcity. This step-by-step guide offers concrete, ready-to- use tools drawn from decades of superior business practices - the best-kept secrets of global successes such as Amazon, Google, Marriott, McDonald s, Intel, SAS, and UPS. You ll learn what Optimization is, what best practices you can immediately put to use, how to use Optimization to speed up and improve decision making, and how to integrate Optimization into your organization s culture. If you want to thrive in any economy - and grow your company in the future - forget about downsizing. Get The Optimization Edge . Bookseller Inventory # AA39780071746571

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Book Description McGraw-Hill Education - Europe, United States, 2011. Hardback. Book Condition: New. 231 x 160 mm. Language: English . Brand New Book. Why downsize when you can optimize? At McDonald s our focus has always been on providing maximum value to customers through optimal quality and tight cost management, which is why Optimization has become such a pivotal concept for us. Steve Sashihara s book brings the concept to life. (Kenneth M. Koziol, Corp. Senior Vice President, Innovation and Design, McDonald s Corp). Steve Sashihara convincingly demonstrates how the application of advanced quantitative techniques can significantly improve day-to-day decision making, which is what we have done at Quad/Graphics. (Dave Blais, Executive Vice President, Quad/Graphics). The Optimization Edge is a powerful book that will change the way organizations make decisions and manage their assets. (Frances Hesselbein, President and CEO, Leader to Leader Institute; Recipient, Presidential Medal of Freedom). At UPS, the optimization edge has given us a competitive advantage. It enables us to solve problems of great complexity seamlessly and with increased velocity, resulting in smarter decisions and ultimately bringing greater value to our customers. (Chuck Holland, Vice President of Industrial Engineering, UPS). About the Book: In these challenging economic times, more and more companies have turned to cut-back management to ensure their survival. But how do some manage to outshine their competitors - and even grow - during downturns? How does Google outsearch the other search engines? How does McDonald s McClobber the competition? And more important, how can you increase your company s profits without downsizing? The answer is Asset Optimization. This groundbreaking approach to decision making utilizes the latest advances in mathematics and computer software. Optimization expert Steve Sashihara shows you how to squeeze every ounce of value from your company, even under perfect storm conditions. You ll learn how to: drive up your company s value - even in a downturn; re-allocate your resources - for maximum performance; streamline your company - and stay ahead of the competition; and, optimize your assets - for long-term growth. A proven, practical, and workable alternative to corporate anorexia, Optimization is your best option for dealing head-on with marketplace volatility and resource scarcity. This step-by-step guide offers concrete, ready-to- use tools drawn from decades of superior business practices - the best-kept secrets of global successes such as Amazon, Google, Marriott, McDonald s, Intel, SAS, and UPS. You ll learn what Optimization is, what best practices you can immediately put to use, how to use Optimization to speed up and improve decision making, and how to integrate Optimization into your organization s culture. If you want to thrive in any economy - and grow your company in the future - forget about downsizing. Get The Optimization Edge . Bookseller Inventory # AA39780071746571

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