Stand Out Social Marketing: How to Rise Above the Noise, Differentiate Your Brand, and Build an Outstanding Online Presence - Softcover

Lewis, Mike

Softcover

ISBN 10: 0071794964 ISBN 13: 9780071794961

Publisher: McGraw Hill, 2012

Synopsis

The next step in the social media marketing revolution--proven tactics for standing out and drawing positive attention in the already overcrowded social web

Stand Out Social Marketing goes beyond the basics of establishing a social presence to offering a set of strategies and tactics designed specifically to help a brand rise above existing noise on the social web. The book presents case studies along with interviews of social media thought leaders showcasing how the most powerful brands have succeeded in this area.

"Stand Out Social Marketing is a standout must-read. Mike Lewis gets it because he's lived social marketing for 10 years. Buy this book--you won't be disappointed." --Dave Kerpen, CEO, Likeable Media, and author of the New York Times bestselling Likeable Social Media

"It's easy to get lost in the crowded landscape of social media.  With so many brands participating on the social web, Standing Out is a priority.  Mike gives you the tools you need to rise above the noise and develop a Stand Out social marketing strategy." - Larry Weber, Chairman, W2Group, Bestselling author of Marketing to the Social Web

"Stand Out Social Marketing succeeds in focusing on the strategies and tactics to help brands differentiate and rise above the noise on the social web.  Lewis' unique ability is in presenting complex topics within an easily digestible framework, enabling marketers to implement these strategies in their company." - Jeremiah Owyang, Partner, Altimeter Group

"If you are looking for a book of theories, this book is NOT for you.  Stand Out Social Marketing outlines the tools and tactics to develop more meaningful and effective social media strategies." - Brian Solis, Principal, Altimeter Group, Best Selling Author of The End of Business as Usual and Engage!

Mike Lewis is Vice President of Marketing at Everbridge, Inc and Professor of Social Media and Internet Marketing at Clark University.

About this title

From the Publisher

Mike Lewis is an International speaker, author of the blog Social Episodes, and active twitter personality. He is Vice President of Sales and Marketing at Awareness, Inc, a social media marketing software provider. Awareness' flagship product, the Social Marketing Hub, powers the social media strategies of some of the world's largest and most social media savvy brands. At Awareness, Mike works with brands to implement social media as part of their marketing mix and define marketing and communication strategies that incorporate multiple social media channels.

Edition details

• Publisher: McGraw Hill
• Publication date: 2012
• ISBN 10: 0071794964
• ISBN 13: 9780071794961
• Binding: Paperback
• Language: English
• Edition number: 1
• Number of pages: 320