The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand

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9780071823937: The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand

Attention is the new commodity. Visual Storytelling is the new currency.

  • Human brain processes visuals 60,000x faster than text.
  • Web posts with visuals drive up to 180% more engagement than those without.
  • Viewers spend 100% more time on web pages with videos.

Filled with full-color images and thought-provoking examples from leading companies, The Power of Visual Storytelling explains how to grow your business and strengthen your brand by leveraging photos, videos, infographics, presentations, and other rich media. The book delivers a powerful road map for getting started, while inspiring new levels of creativity within organizations of all types and sizes.

“This book is not only a complete overview of [visual storytelling] but, most importantly, the key to doing it right, a total Right Hook!”
—Gary Vaynerchuk, New York Times bestselling author of Crush It! and Jab, Jab, Jab, Right Hook

“A valuable guide to understanding how to develop powerful marketing programs using the art of visual storytelling.”
—Guy Kawasaki, author of APE: Author, Publisher, Entrepreneur and former chief evangelist of Apple

The Power of Visual Storytelling is the new marketing bible!”
—Nancy Bhagat, Vice President, Global Marketing Strategy and Campaigns, Intel

“If a picture is worth a thousand words, The Power of Visual Storytelling is worth a million.”
—Scott Monty, Global Digital & Multimedia Communications for Ford Motor Company

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Product Description:

It’s all about your image!

Visual marketing is the breakout trend of the year, thanks to the rise of social media platforms like Pinterest and Instagram.

The Power of Visual Storytelling explains how companies and brands can develop a strategic visual marketing strategy as an extension of their overall marketing and social media plans. It explains how to define goals and create, curate, and promote highly visual content and stories that engage audiences across a range of social media platforms. Along with full-color screenshots and graphics, the book provides case studies from leading brands that exemplify best practices in visual marketing and storytelling.

Ekaterina Walter is a partner and CMO at Branderati. She is an active member of the Thunderbird Global Council at Thunderbird School of Global Management.
Jessica Gioglio is the public relations and social media manager for Dunkin’ Donuts.

About the Author:

Ekaterina Walter is a cofounder and CMO at Branderati and a former global social media leader at Intel.
Jessica Gioglio is the social media manager for Dunkin’ Donuts.

"About this title" may belong to another edition of this title.

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Book Description McGraw-Hill, 2014. Book Condition: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: Attention is the new commodity. Visual Storytelling is the new currency. Human brain processes visuals 60,000x faster than text. Web posts with visuals drive up to 180% more engagement than those without. Viewers spend 100% more time on web pages with videos. Filled with full-color images and thought-provoking examples from leading companies, The Power of Visual Storytelling explains how to grow your business and strengthen your brand by leveraging photos, videos, infographics, presentations, and other rich media. The book delivers a powerful road map for getting started, while inspiring new levels of creativity within organizations of all types and sizes. "This book is not only a complete overview of [visual storytelling] but, most importantly, the key to doing it right, a total Right Hook!" --Gary Vaynerchuk, New York Times bestselling author of Crush It! and Jab, Jab, Jab, Right Hook "A valuable guide to understanding how to develop powerful marketing programs using the art of visual storytelling." --Guy Kawasaki, author of APE: Author, Publisher, Entrepreneur and former chief evangelist of Apple " The Power of Visual Storytelling is the new marketing bible!" --Nancy Bhagat, Vice President, Global Marketing Strategy and Campaigns, Intel "If a picture is worth a thousand words, The Power of Visual Storytelling is worth a million." --Scott Monty, Global Digital & Multimedia Communications for Ford Motor Company. Bookseller Inventory # ABE_book_new_007182393X

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