Open Data Now: The Secret to Hot Startups, Smart Investing, Savvy Marketing, and Fast Innovation - Hardcover
Synopsis
Get unprecedented access to thousands of databases. It's called Open Data, and it's revolutionizing business.
The business leader’s guide to using Open Data to analyze patterns and trends, manage risk, solve problems―and seize the competitive edge
Two major trends―the exponential growth of digital data and an emerging culture of disclosure and transparency―have converged to create a world where voluminous information about businesses, government, and the population is becoming visible, accessible, and usable. It’s called Open Data, and this book helps leaders harness its power to market and grow their companies.
Open Data Now gives you the knowledge and tools to take advantage of this phenomenon in its early stages―and beat the competition to leveraging its many benefits.
Joel Gurin is an expert on making complex data sets useful in solving consumer problems, analyzing corporate information, and addressing social issues. He has collaborated with leaders in data, technology, and policy in the U.S. and UK governments, including officials in the White House and 10 Downing Street and at more than 20 U.S. federal agencies.
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About the Author
From 2011 to 2012 Joel Gurin served as chair of the White House Task Force on Smart Disclosure, using Open Data to help consumers make informed choices on healthcare, financial services, education, and energy. An awardwinning science journalist, he is currently senioradvisor at the GovLab at New York University. Gurin is the former editorial director and executive vice president of Consumer Reports and the former chief of the consumer bureau of the Federal Communications Commission.
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Open Data Now: The Secret to Hot Startups, Smart Investing, Savvy Marketing, and Fast Innovation
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McGraw-Hill January 2014, 2014
ISBN 10: 0071829776
ISBN 13: 9780071829779
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Open Data Now: the Secret to Hot Startups, Smart Investing, Savvy Marketing, and Fast Innovation
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