The Network Always Wins: How to Influence Customers, Stay Relevant, and Transform Your Organization to Move Faster than the Market

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9780071848718: The Network Always Wins: How to Influence Customers, Stay Relevant, and Transform Your Organization to Move Faster than the Market

The Definitive Business Guide to Surviving and Innovating in the Digital Age

The world is changing faster than ever. With the rise of new digital markets and the consequent network-ization of our environment, the phrase “The customer is always right” takes on a whole new meaning.

This powerful guide from serial entrepreneur and radical innovation consultant Peter Hinssen shows you how to keep your company up to speed with your market, engage with customers at a time when loyalty keeps fading into the background, and transform your organization into a network in order to thrive in this era of digital disruption.

The Network Always Wins provides step-by-step strategies to help you:

  • Reinvent your company—even after the market has flipped
  • Tap into the force of the network—and survive in a market characterized by speed, uncertainty, and complexity
  • Maintain relevance—and stay on top of emerging trends
  • Connect with your customers—and encourage them to interact

This business guide is as illuminating as it is pleasant and fun to read. It provides everything you need to adapt your organization for this exciting new age of networks and digital disruption. You’ll learn how to evolve faster, connect deeper, and make better decisions than ever before. You’ll find proven methods to speed up your reaction time, beat the clock of your competitors, and anticipate consumer trends before they even happen.

In today’s fast-moving marketplace, networks are power. This book shows you how to harness that power. For your company. For your customers. For your continued success in the digital age.

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Product Description:

If you understand networks, you understand the future.

The Network Always Wins takes you beyond the “digital age” and into the age of networks. The author argues that “digital disruption” has become status quo. Now, the businesses that win will be those with the most sophisticated, streamlined networks. This is how you turn information ponds into rivers, make the most efficient use of information, and ensure that your organization is poised to respond to sudden market changes with agility and flexibility.

This is the guide to harnessing the power of networks to drive innovation and seize the competitive edge in the new era of business.

From the Back Cover:

"An easy and enjoyable read that teaches a lot about the future world you'll work and live in. Studded with examples, illustrations, diagrams, entertaining bits of history and personal experiences, the text flows naturally and keeps you interested from the beginning to the end. The best thing is that, without effort, you will understand the deep paradigm shift in which we are all involved."
--Carlota Perez, Author of Technological Revolutions and Financial Capital

"This book embodies the essence of how companies have to adapt to the era of networks, and how to transform themselves into fluid and responsive organizations."
--Adam Pisoni, co-founder of Yammer

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Book Description McGraw-Hill Education - Europe, Australia, 2015. Hardback. Book Condition: New. 229 x 155 mm. Language: English . Brand New Book. The Definitive Business Guide to Surviving and Innovating in the Digital Age. The world is changing faster than ever. With the rise of new digital markets and the consequent network-ization of our environment the phrase ?The customer is always right takes on a whole new meaning. This powerful guide from serial entrepreneur and radical innovation consultant Peter Hinssen shows you how to keep your company up to speed with your market engage with customers at a time when loyalty keeps fading into the background and transform your organization into a network in order to thrive in this era of digital disruption.The Network Always Wins provides step-by-step strategies to help you:Reinvent your company?even after the market has flippedTap into the force of the network?and survive in a market characterized by speed uncertainty and complexityMaintain relevance?and stay on top of emerging trendsConnect with your customers?and encourage them to interactThis business guide is as illuminating as it is pleasant and fun to read. It provides everything you need to adapt your organization for this exciting new age of networks and digital disruption. You ll learn how to evolve faster connect deeper and make better decisions than ever before. You ll find proven methods to speed up your reaction time beat the clock of your competitors and anticipate consumer trends before they even happen. In today s fast-moving marketplace networks are power. This book shows you how to harness that power. For your company. For your customers. For your continued success in the digital age. Bookseller Inventory # AA39780071848718

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Book Description McGraw-Hill Education - Europe, Australia, 2015. Hardback. Book Condition: New. 229 x 155 mm. Language: English . Brand New Book. The Definitive Business Guide to Surviving and Innovating in the Digital Age. The world is changing faster than ever. With the rise of new digital markets and the consequent network-ization of our environment the phrase ?The customer is always right takes on a whole new meaning. This powerful guide from serial entrepreneur and radical innovation consultant Peter Hinssen shows you how to keep your company up to speed with your market engage with customers at a time when loyalty keeps fading into the background and transform your organization into a network in order to thrive in this era of digital disruption.The Network Always Wins provides step-by-step strategies to help you:Reinvent your company?even after the market has flippedTap into the force of the network?and survive in a market characterized by speed uncertainty and complexityMaintain relevance?and stay on top of emerging trendsConnect with your customers?and encourage them to interactThis business guide is as illuminating as it is pleasant and fun to read. It provides everything you need to adapt your organization for this exciting new age of networks and digital disruption. You ll learn how to evolve faster connect deeper and make better decisions than ever before. You ll find proven methods to speed up your reaction time beat the clock of your competitors and anticipate consumer trends before they even happen. In today s fast-moving marketplace networks are power. This book shows you how to harness that power. For your company. For your customers. For your continued success in the digital age. Bookseller Inventory # AA39780071848718

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