eBusiness: A Beginner's Guide - Softcover

 
9780072127447: eBusiness: A Beginner's Guide
Softcover
ISBN 10: 0072127449 ISBN 13: 9780072127447
Publisher: McGraw-Hill Companies, 2000

Synopsis

E-commerce is booming - Forrester Research predicts this market to grow from 1999's $20.5 billion to $2.7 trillion by 2004. This title covers information an IT manager needs in order to build an effective e-commerce site, including server and software requirements, LAN/WAN connections, security, maintenance, and integration.

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From the Back Cover

Integrate e-Business into Your Commerce Plans

Get a jump on what's quickly becoming standard operating procedure for any business-using the Internet to conduct e-business. Increasingly, companies are implementing new Web-based business models to tap previously unattainable markets and earn untold profits. This comprehensive guide uses case studies and practical examples to trace the progress of electronic business through it's short, but vital, history, teaching you how to take advantage of this essential new-economy business practice. Whether your goals include e-tailing, business-to-business, EDI, CRM, or supply chain management, this step-by-step resource can help you create, integrate, and maintain your own successful e-business.Plan, design, build, tune, troubleshoot, secure, and manage your own fully-operational e-Commerce siteDevelop e-marketing strategies for vertical, horizontal, and standard marketsReview business cases including revenue models and trends, and see the impact of leading-edge technologies on business and profitDetermine the best client-server configuration for your siteLocate and exploit a system's built-in e-commerce tools and functionalityIntegrate electronic data interchange (EDI) systems for more efficient business processesHacker-proof your network and server-plus establish encryption protocols for increased privacy

"About this title" may belong to another edition of this title.

Publisher
McGraw-Hill Companies
Publication date
2000
Language
English
ISBN 10 
0072127449
ISBN 13 
9780072127447
Binding
Paperback
Edition number
1
Number of pages
480