CRM at the Speed of Light: Capturing and Keeping Customers in Internet Real Time - Hardcover

Greenberg, Paul

Hardcover

ISBN 10: 0072127821 ISBN 13: 9780072127829

Publisher: McGraw-Hill Osborne Media, 2001

Synopsis

"Paul Greenberg's book is such a breath of fresh air. Actually, it's more like a wind that blows away the clouds of hype and marketing mumbo jumbo. Finally, there is a consolidated source on this subject that can be used by the novice as well as the expert. It's like eCRM university between two covers." --Pat Sullivan President & CEO, Interact Commerce Corporation

"Understanding the critical components of customer relationship management and the impact technology decisions will have on running a profitable business in the coming decade is a must for every company that hopes to be in business two, five, and 10 years from now. Executives make a high-stakes decision when they choose a CRM vendor. They would be wise to read Paul's book so they can get the insider's perspective and the experts' opinions." --Brent Frei, president, CEO and co-founder of Onyx Software

"Get CRM right and your company wins in the online economy. Get it wrong and you are not even in the game. You need guidance by an expert and a book that is insightful, practical, comprehensive and fun to read. Paul Greenberg is the expert and this is the book." --Peter Keen, president, Keen Innovations and author of From .com to .profit and The eProcess Edge

"This book is a must-read for anybody who wants to master the management of Customer Relationships, which has become a key business issue of our times. Paul Greenberg has done a masterful job in clarifying the issues that surround the CRM space." --Scott Fletcher, president, epipeline

About this title

From the Back Cover

There is no room for lagging in the 21st Century New Economy.

Lagging means lost customers, which means damage to the bottom line. But how do you not lag when customers are moving lightning fast to demand constant changes in the speed to complete their transactions? How do you keep your customers when the move to another company is nothing more than a mouse click and a minute away?

CRM is the answer. Customer Relationship Management, a strategy that leverages very advanced technologies is the way to cut to the 21st Century business chase. To do that, though, you need to read CRM at the Speed of Light: Capturing and Keeping Customers in Internet Real Time.

CRM at the Speed of Light reveals winning strategies for leveraging the latest technologies to acquire and retain customers, even when the competition is fierce. The problem with CRM is not that it is a strategy that relies on a technology, but that the landscape is complex and mined with pitfalls.

eCommerce expert Paul Greenberg explains the terrain and how to use it to your business advantage. CRM technologies and how to implement them are explained in detail so that you who are not technical will still understand what the options available to you are. In real time. He focuses in on the Web-based technologies available for implementing a CRM system, and explains how to select the right tools for your business-tools that will enable increased interactivity and self-service for your customers online. Throughout the book, proven, specialized CRM solutions used by key players in the industry are described. Join the CRM revolution today and watch your business grow tomorrow-and in the future. If you don't join, you may wonder why you're standing behind the curve, not in front of it.

Edition details

• Publisher: McGraw-Hill Osborne Media
• Publication date: 2001
• Language: English
• ISBN 10: 0072127821
• ISBN 13: 9780072127829
• Binding: Hardcover
• Edition number: 1
• Number of pages: 360