Business Week Strategic Management - Hardcover

John A. Pearce II; Richard B. Robinson, Jr.

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9780072290752: Business Week Strategic Management

Synopsis

Contemporary research in strategic management, with an emphasis on conceptual tools and skills created by scholars and practitioners in the field are evident throughout this 12-chapter book. The book is completed with multiple Business Week and traditional strategic management cases. Pearce and Robinsons Strategic Management presents a unique pedagogical model created by the authors. Instructors who desire quantitative analysis will like the financial data available here. The new, strong coverage of Business Week material provides a currency and uniqueness to the text.

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About the Author

John Pearce (Wayne, PA) teaches at Villanova University. Richard Robinson (Columbia, SC) is a member of the faculty at the University of South Carolina.

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