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Consumer Behavior: Building Marketing Strategy Book Only - Hardcover

Hawkins, Del I.; Hawkins

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9780072316025: Consumer Behavior: Building Marketing Strategy Book Only
Hardcover
ISBN 10: 0072316020 ISBN 13: 9780072316025
Publisher: MCGRAW HILL BOOK CO, 2000

Synopsis

Hawkins offers balanced coverage of consumer behavior including psychological, social, and managerial implications. The new edition offers exciting and extremely current examples. This author team is best known for their ability to tie the topics back to marketing decision making and strategic planning.

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  • PublisherMCGRAW HILL BOOK CO
  • Publication date2000
  • ISBN 10 0072316020
  • ISBN 13 9780072316025
  • BindingHardcover
  • LanguageEnglish
  • Rating
    • 3.64 out of 5 stars
      122 ratings by Goodreads

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9780072416886: Consumer Behavior: Building Marketing Strategy (with DDB Needham Data Disk)

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ISBN 10:  0072416882 ISBN 13:  9780072416886
Publisher: McGraw-Hill/Irwin, 2000
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Del I. Hawkins,Hawkins
Published by McGraw-Hill Companies, 2000
ISBN 10: 0072316020 ISBN 13: 9780072316025
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