Consumer Behavior: Building Marketing Strategy Book Only - Hardcover

Hawkins, Del I.; Hawkins

  • 3.65 out of 5 stars
    123 ratings by Goodreads
 
9780072316025: Consumer Behavior: Building Marketing Strategy Book Only
Hardcover
ISBN 10: 0072316020 ISBN 13: 9780072316025
Publisher: MCGRAW HILL BOOK CO, 2000

This specific ISBN edition is currently not available.

Synopsis

Hawkins offers balanced coverage of consumer behavior including psychological, social, and managerial implications. The new edition offers exciting and extremely current examples. This author team is best known for their ability to tie the topics back to marketing decision making and strategic planning.

"synopsis" may belong to another edition of this title.

Publisher
MCGRAW HILL BOOK CO
Publication date
2000
Language
English
ISBN 10 
0072316020
ISBN 13 
9780072316025
Binding
Hardcover
Rating
  • 3.65 out of 5 stars
    123 ratings by Goodreads

Other Popular Editions of the Same Title

9780072416886: Consumer Behavior: Building Marketing Strategy (with DDB Needham Data Disk)

Featured Edition

ISBN 10:  0072416882 ISBN 13:  9780072416886
Publisher: McGraw-Hill/Irwin, 2000
Hardcover