Formulation, Implementation and Control of Competitive Strategy - Softcover

Pearce, John A.; Robinson, Richard B.

Softcover

ISBN 10: 0072333235 ISBN 13: 9780072333237

Publisher: Irwin Professional Pub, 1999

Synopsis

Contemporary research in strategic management, with an emphasis on conceptual tools and skills created by scholars and practitioners in the field are evident throughout this 12-chapter text-only book. Formulation, Implementation, and Control of Competitive Strategy is the softcover, text-only version of Pearce and Robinson’s STRATEGIC MANAGEMENT. Pearce and Robinson presents a unique pedagogical model created by the authors. Instructors who desire quantitative analysis will like the financial data available here. The new, strong coverage of Business Week material provides a currency and uniqueness to the text.

About this title

About the Author

John Pearce (Wayne, PA) teaches at Villanova University.

Richard Robinson (Columbia, SC) is a member of the faculty at the University of South Carolina.

Edition details

• Publisher: Irwin Professional Pub
• Publication date: 1999
• ISBN 10: 0072333235
• ISBN 13: 9780072333237
• Binding: Paperback
• Language: English
• Number of pages: 512