Items related to Basic Marketing: A Global-Managerial Approach
Synopsis
Basic Marketing is the market leading principles text domestically. Basic Marketing offers a very thorough integration of the latest marketing themes, topics, and examples woven throughout the body of the text. This integration of themes, topics, and examples is carefully blended with the text’s traditional strengths of clear, accessible communication, a focus on management decision-making in marketing, and completely integrated coverage of special topics such as technology, ethics, international perspectives, relationship marketing, and services. This is the first book to develop and present the 4 P’s framework when describing the components of the marketing mix (Product, Price, Place, Promotion). Where most principles of marketing texts have separate supplement authors, Bill Perreault is the creator of every item in the package. This unique involvement ensures quality, accuracy, and reliability.ity.
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Basic Marketing: A Global-Managerial Approach
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Basic Marketing: A Global-Managerial Approach
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Basic Marketing: A Global-Managerial Approach
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Basic Marketing: A Global-managerial Approach (University of Phoenix Special Edition Series )
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Hardcover. Condition: Acceptable. Connecting readers with great books since 1972. Used textbooks may not include companion materials such as access codes, etc. May have condition issues including wear and notes/highlighting. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_365772206
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Basic Marketing: A Global-managerial Approach (University of Phoenix Special Edition Series )
Seller: HPB-Red, Dallas, TX, U.S.A.
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Hardcover. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_361939707
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Basic Marketing
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Basic Marketing
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Basic Marketing
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BASIC MARKETING A GLOBAL MANAGERIAL APPROACH SPECIAL EDITION SERIES (HB 1999)
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Basic Marketing A Global Managerial Approach Special Edition Series (Hb 1999)
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