Management of a Sales Force

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9780072398878: Management of a Sales Force
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Management of a Sales Force is the #1 selling text in this market. This book covers the concepts and applies the theories associated with managing a sales force. This text is praised for its practical, applied, student friendly approach.

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About the Author:

William J. Stanton is professor emeritus of marketing at the University of Colorado-Boulder. He received his PhD in marketing from Northwestern University, where he was elected to Beta Gamma Sigma. He has worked in business and has taught in several management development programs for marketing executives. He has served as a consultant for various business organizations and has engaged in research projects for the federal government. Professor Stanton also has lectured at universities in Europe, Asia, Mexico, and New Zealand.. A coauthor of the leading text in sales management, Professor Stanton has also published several journal articles and monographs. Marketing has been translated into Spanish, and separate editions have been adapted (with coauthors) for Canada, Italy, Australia, and South Africa. In a survey of marketing educators, Professor Stanton was voted one of the leaders in marketing thought. And he is listed in Who's Who in America and Who's Who in the World..

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Other Popular Editions of the Same Title

9780073529776: Management of a Sales Force

Featured Edition

ISBN 10:  007352977X ISBN 13:  9780073529776
Publisher: McGraw-Hill/Irwin, 2007
Hardcover

9780256218961: Management of A Sales Force

McGraw..., 1998
Hardcover

9780256138184: Management of a Sales Force (MCGRAW HILL/IRWIN SERIES IN MARKETING)

Richar..., 1995
Hardcover

9780071198981: Management of a Sales Force (McGraw-Hill/Irwin Series in Marketing)

McGraw..., 2002
Hardcover

9780256079968: Management of a Sales Force

McGraw..., 1990
Hardcover

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