Kerwin Berkowitz Hartley Rudelius Marketing

ISBN 13: 9780072410754

Marketing

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9780072410754: Marketing
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This book continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty, whether the professor just wants a good textbook and a few key supplements or needs a top-notch fully integrated multimedia program.

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