Items related to Consumer Behavior: Building Marketing Strategy (with...
Synopsis
Hawkins offers balanced coverage of consumer behavior including psychological, social, and managerial implications. The new edition offers exciting and extremely current examples. This author team is best known for their ability to tie the topics back to marketing decision making and strategic planning.
"synopsis" may belong to another edition of this title.
About the Author
Best is Professor of Marketing at the University of Oregon. He earned a Bachelor of Science in Electrical Engineering from California State Polytechnic University in 1968. Following graduation, he joined General Electric where he worked in both engineering and product management. In 1971, he received a patent for a product he invented while with GE. He completed his MBA in 1972 and went on to complete his Ph.D. in Business at the University of Oregon in 1975. Over the past 25 years, he has published many academic articles. Most recently, Dr. Best has developed the Marketing Excellence Survey.
"About this title" may belong to another edition of this title.
Search results for Consumer Behavior: Building Marketing Strategy (with...
Seller Image
Consumer Behavior: Building Marketing Strategy (with DDB Needham Data Disk)
Seller: -OnTimeBooks-, Phoenix, AZ, U.S.A.
Seller rating 5 out of 5 stars
Condition: good. A copy that has been read, remains in good condition. All pages are intact, and the cover is intact. The spine and cover show signs of wear. Pages can include notes and highlighting and show signs of wear, and the copy can include "From the library of" labels or previous owner inscriptions. 100% GUARANTEE! Shipped with delivery confirmation, if you're not satisfied with purchase please return item! Ships via media mail. Seller Inventory # OTV.0072416882.G
Stock Image
Consumer Behavior 8th
Published by
McGraw Hill College, Boston, MA, 2000
ISBN 10: 0072416882
ISBN 13: 9780072416886
Used
Hardcover
Seller: a2zbooks, Burgin, KY, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Very Good. 8th Edition. With New 3.5 inch disk un-opened. All pages are clean except for number written inside front cover. Quantity Available: 1. ISBN: 0072416882. ISBN/EAN: 9780072416886. Pictures of this item not already displayed here available upon request. Inventory No: ABE417286498. Seller Inventory # ABE417286498
Stock Image
Consumer Behavior: Building Marketing Strategy
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In poor condition, suitable as a reading copy. Library sticker on front cover. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1800grams, ISBN:9780072416886. Seller Inventory # 8991536
Buy Used
US$ 9.16
US$ 21.32 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: 1 available
Stock Image
Consumer Behavior
Seller: Revaluation Books, Exeter, United Kingdom
Seller rating 5 out of 5 stars
Hardcover. Condition: Brand New. 8th har/dsk edition. 10.25x8.25x1.00 inches. In Stock. Seller Inventory # 0072416882
Buy New
US$ 209.64
US$ 27.05 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: 1 available