Consumer Behavior: Building Marketing Strategy (with DDB Needham Data Disk)

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9780072416886: Consumer Behavior: Building Marketing Strategy (with DDB Needham Data Disk)

Hawkins offers balanced coverage of consumer behavior including psychological, social, and managerial implications. The new edition offers exciting and extremely current examples. This author team is best known for their ability to tie the topics back to marketing decision making and strategic planning.

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Hawkins, Delbert I; Best, Roger J; Coney, Kenneth A
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Hawkins, Delbert I; Best, Roger J; Coney, Kenneth A
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Hawkins, Delbert I; Best, Roger J; Coney, Kenneth A
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Book Description McGraw-Hill Higher Education. Soft cover. Book Condition: New. New, US Edition, 8th Edition . Data Disk, Ship via FedEx, UPS, DHL. Delivery time is 3-5 biz days.Premium quality books. Bookseller Inventory # 0072416882

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